EXPERIENCE:
Senior Copywriter @ Publicis Hawkeye, Dallas, TX 06/13-
-Partner with clients to deliver laser-focused copy and conceptual ideas
-Lead client presentations and provide mentorship to junior writers
-Collaborate with new business team to expand agency presence
Community Manager (contract) @ Google Quickoffice, Dallas, TX 01/13-4/13
-Managed customer satisfaction across all social media channels
-Increased Facebook Total Reach by 68.65%
-Provided direct support for Quickoffice users
-Created help content for Google support sites
Interactive Copywriter @ Slingshot LLC, Dallas, TX 01/11-11/12
-Wrote copy for banners, websites, mobile apps and promotions
-Worked closely with an Art Director to concept and present big ideas
-Successfully launched the SpintoSave.com fuel promotion with over 25,000
participants in less than a week
-Grew IHOP at Home online presence from 700 Facebook fans to over 85,000
in under four months
Direct Response Copywriter @ MRM Worldwide, New York, NY 03/09-12/10
-Wrote B2C and B2B copy for quarterly newsletters, direct mail, DRTV and radio
-Tested competitive messaging for Verizon home phone, Internet, and FiOS
Financial Copywriter @ Digitas, New York, NY 01/08-12/08
-Wrote financial copy for emails, landing pages, direct mail and collateral
-Participated in various brainstorms for American Express OPEN
Junior Copywriter @ Draftfcb, New York, NY 04/06-01/08
-Wrote B2C copy for Verizon home phone, Internet and FiOS
-Pitched quarterly direct response campaigns
CLIENTS:
Verizon, American Express, Joe’s Crab Shack, Jack Daniel’s, IHOP at Home®, Corner Bakery Cafe, Pollo Campero, Shell, Bank of America, 24 Hour Fitness, Red Bull, TriHealth
EDUCATION:
MFA in Advertising
The Academy of Art University, San Francisco, CA
December 2005
BS in Journalism/Strategic Communications
Minor in English
The University of Kansas, Lawrence, KS
Fall 1999-2003
SKILLS:
Adobe Photoshop, InDesign, Microsoft Office, Quickoffice, Mac/PC
HONORS:
2012 Bronze ADDY®, Joe’s Crab Shack
2012 Bronze ADDY®, Haynes & Boone, LLP
President’s Honor List, The Academy of Art University
Frances Elizabeth Taylor Journalism Scholarship
Wendell Sullivan Advertising Scholarship
HOBBIES:
People watching, cooking, crafting, chasing after two crazy cats