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Talent Profile
PROFILE/RESUME
Vivian Le  
Senior Copywriter
My words mean a lot to me and so does an agency that inspires expression. In return, I add personality and punch to copy and strive to find each client's unique voice. I dissect the product or service. Find out what makes it tick and who it ticks for.  Ready to start? Let's go.
Resume
EXPERIENCE:

Senior Copywriter @ Publicis Hawkeye, Dallas, TX     06/13-
   -Partner with clients to deliver laser-focused copy and conceptual ideas
   -Lead client presentations and provide mentorship to junior writers
   -Collaborate with new business team to expand agency presence

Community Manager (contract) @ Google Quickoffice, Dallas, TX   01/13-4/13
   -Managed customer satisfaction across all social media channels
   -Increased Facebook Total Reach by 68.65%
   -Provided direct support for Quickoffice users
   -Created help content for Google support sites

Interactive Copywriter @ Slingshot LLC, Dallas, TX   01/11-11/12
   -Wrote copy for banners, websites, mobile apps and promotions
   -Worked closely with an Art Director to concept and present big ideas 
   -Successfully launched the SpintoSave.com fuel promotion with over 25,000    
    participants in less than a week 
   -Grew IHOP at Home online presence from 700 Facebook fans to over 85,000 
    in under four months

Direct Response Copywriter @ MRM Worldwide, New York, NY 03/09-12/10 
   -Wrote B2C and B2B copy for quarterly newsletters, direct mail, DRTV and radio
   -Tested competitive messaging for Verizon home phone, Internet, and FiOS

Financial Copywriter @ Digitas, New York, NY 01/08-12/08
   -Wrote financial copy for emails, landing pages, direct mail and collateral 
   -Participated in various brainstorms for American Express OPEN

Junior Copywriter @ Draftfcb, New York, NY 04/06-01/08 
   -Wrote B2C copy for Verizon home phone, Internet and FiOS 
   -Pitched quarterly direct response campaigns

CLIENTS:
Verizon, American Express, Joe’s Crab Shack, Jack Daniel’s, IHOP at Home®, Corner Bakery Cafe, Pollo Campero, Shell, Bank of America, 24 Hour Fitness, Red Bull, TriHealth

EDUCATION:
MFA in Advertising
The Academy of Art University, San Francisco, CA
December 2005

BS in Journalism/Strategic Communications
Minor in English
The University of Kansas, Lawrence, KS
Fall 1999-2003

SKILLS:
Adobe Photoshop, InDesign, Microsoft Office, Quickoffice, Mac/PC

HONORS:
2012 Bronze ADDY®, Joe’s Crab Shack
2012 Bronze ADDY®, Haynes & Boone, LLP
President’s Honor List, The Academy of Art University 
Frances Elizabeth Taylor Journalism Scholarship
Wendell Sullivan Advertising Scholarship

HOBBIES:
People watching, cooking, crafting, chasing after two crazy cats
Vivian Le
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Writing, Creative Direction
Industry
Advertising, TV/Radio
POST DATE: 01.05.2021
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Dallas, TX
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