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Talent Profile
Miles Abernethy  
Graphic Designer | Art Director
I bring over 25 years of experience in collateral, advertising, editorial and corporate identity for large national accounts to small companies with big ideas. I put a strong emphasis on branding and its consistent application at all client contact touch points—emphasizing that which is true, distinctive and relevant.

I see design as a critical component for every business and organization to attract attention, create appropriate perceptions, differentiate themselves and communicate clearly.

I seek to understand my clients, their goals, audience and critical needs, then explore various approaches and create clean and concise concepts and designs. I ensure that every element defensively supports a marketing need or creates a desired perception.
Apply my extensive concept, design, branding and art direction experience to freelance and contract projects with agencies, design studios and corporate clients that value design as an important tool for creating and influencing brand perception.

Concept and Design:	
Advertising, brochure and collateral, corporate identity, electronic, editorial (consumer and institutional), annual reports and other brand applications
Art Direction:
Photography on every scale — lifestyle, cruise, automotive, architectural, aerial, food and product; styling, illustration, video, ?lm and audio, copywriting, interactive and Web programmers

Establishing key brand dimensions and essential sensory parameters that support them, developing marketing and messaging strategy, assessing current and competitive marketing materials, developing visual brand iconography and creative testing 

Information architecture and organization 

Content and style development, naming and tagline development, copywriting for headlines and introductory copy

Pro?cient at developing presentations and presenting to clients

Adobe CS3: InDesign, Illustrator, PhotoShop; Microsoft Word, PowerPoint, Acrobat

Fluent Spanish

Experience	Oct 2005 to Present 	Freelance Art Director and Designer
Agency clients:
The Arizona Republic/Republic Media, BDN Aerospace (AFS, ASI, Dillon, Kaman, EMS), The Lavidge Company (Ritz-Carlton/Quivira), REM Publishing (Behr Paint Company), SHR Perceptual Management (Crested Butte, Health Net, Herman Miller, Suzuki Automotive, UPS, X-Bionic, Thunderbird, Abrazo Health Care, etc.), Loop Creative (Clearskin, Stop at Nothing, CASA), Plaid Swan, TechTHiNQ (Accountabil-IT, Get Control, Retronix), Carolyn Potts and Associates (Chicago Clean), etc.
Corporate Clients: 
Entegris, DMB Associates, First Credit Union, Renaissance Science Corp., VIVO Partners, Elite Optical, Techmold, Paracore, etc.

May 1986 to Dec 2006 	Art Director/Senior Designer
SHR Perceptual Management, Scottsdale, AZ
Automotive: Audi of America, Dodge, Ford Motor Company, GMC Trucks
Hospitality: American Hawaii Cruises, Celebrity Cruises, Fairmont Hotels and Resorts, Telluride Ski and Golf
Energy: CMS Energy, SRP Salt River Project
Services: Alaska Airlines, Boyden, Kidder Peabody, Lincoln Financial. Realty Executives, PetsMart, Lowes Foods
Housing/Development: Camelot Homes, Campbell Ranch, Civano, DMB Associates (Silverleaf, Marley Park and DC Ranch) 
Products: Alcoa, Boeing, Coca-Cola, Dial Corp., Herman Miller, Kohler, M&M Mars, Xyron
Technical: Compression Labs, GTSI (HP, Intel, Panasonic, Sun Microsystems, etc.), Verizon Business 

April 1984 to May 1986	
Art Director
Paul Hardy Design, New York, NY
The Baltimore Sun, Bloomingdales, BMW, British Tourist Authority, Clarkson N. Potter, Detroit Free Press, Family Circle, Lillian Vernon, Metropolitan Home/Random House, The New York Times, New York Times Magazines, P?zer Inc., Rizzoli 

Dec. 1981 to April 1984	
Freelance Designer and Art Director
New York, NY
ABC, Arthur Young, CBS, Interiors Magazine, Paul Hardy Design 

March 1979 to Dec. 1981	
Associate Art Director
Attenzione Magazine, New York, NY
Design and art direction of feature stories, promotional materials, 
client ads, production and printing supervision 
•	Received 1981 National Magazine Award for Design

April 1978 
Graduate, BA, Graphic Design
Brigham Young University
Miles Abernethy
Design, Art Direction
Print, Advertising
POST DATE: 01.10.2020
Phoenix, AZ
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