PROFESSIONAL PROFILE 

Operations, Marketing, and Public Relations professional with experience in consultation, marketing, event coordination, and office management for non-profit organizations, advertising agencies, and specialty retail shops

AREAS OF EXPERTISE

Excellent Communication (internal/external)  
Operations Management
Marketing/Public Relations Management
Goal-Orientation
Deadline execution 
Project/Resource Management
Customer Satisfaction
Event Planning
Problem Solving
Strong Leadership & Collaboration 
Volunteer Management

PROFESSIONAL EXPERIENCE
Freelance Marketing Consultant - Various Clients								
Oct11-Present
Sarah J - Atlanta, GA/NYC, NY
Phi Kappa Sigma – Queens U. Chapter - Locks of Love Cancer Fundraiser - 	Charlotte, NC
Awakening Photography (Cheryl Aimee Farmer) - Ft. Bragg, NC
High Country Rugby Football Club - Atlanta, GA	
The Caregiver's Voice - Pearblossom, CA
AVE Design, Inc. - Fayetteville, NC
Conch Republic Restaurant - Key West, FL
Rogue Rollergirls - Fayetteville, NC
Beach Studios Photography - Myrtle Beach, SC
Two Cellos – Fayetteville, NC
The Rooster's Wife - Aberdeen, NC
Cape Fear Botanical Garden - Fayetteville, NC

Fayetteville Symphony Orchestra							
Fayetteville, NC
Operations and Marketing Manager						         	
Feb-Oct11; Aug07-Mar09
Communications
Marketing efforts, including: program books, information packets (e.g., corporate sales, endowment solicitations, annual meeting), press kits, traditional and new media ads, website, digital photography, layouts 
Publicized 3+ years of performances (20+ concerts reaching 500-1,000 patrons each) and educational events (reaching 4,500+ students each year) via communications within budget constraints and mission 
Communicated calendar to audiences (Staff (5), Volunteers (50+), Board (26), public, media (1,000+ contacts))
Marketing research - Created/distributed/collected/analyzed/reported surveys at all FSO events 
Distributed monthly e-blasts reaching opt-in database of 1,500+ patron contacts and 1,000+ media contacts
Operations/Finance
Overhauled and implemented office, concert, and communication processes and procedures
Day-to-day operations, including: calendar, mail, filing, AP/AR, database maintenance, marketing, grants
Coordination with guests, artists, staff, volunteers, partner organizations, and designers/printers
Wrote/co-wrote grant applications (e.g., 10+ grant applications, the largest of which resulted in Season Operating Grant growth from $90K  07-08 to $120K 08-09), grant reports (e.g., post-event report after annual 3rd grade concert reaching 4,500 3rd grade students that resulted in increased award from $9K 07-08 to $12K 08-09), media reports, annual reports, and guest artist contracts
Expanded on MBA final project of research-driven marketing to Young Professionals, implementing new program called “Socializing with the Symphony” to informally introduce untapped segment to organization; co-wrote North Carolina Arts Council - Arts & Audiences Development grant application to initially fund new program for $6K; was awarded total of $8K for initial year 11-12 season 
Leadership/Staff Management
Acted as initial contact for organization; substituted for Executive Director as needed, especially during summer 2008 (ED took extended personal absence) and 2011 (during new ED search)
Recruited/managed temporary and permanent staff, interns, and volunteers (50+) 
Event Management
Champagne & Diamonds Fundraiser (March 2011) – 20 volunteers, 200 attendees, $16,000+ funds raised
Donor Appreciation Dinner (October 2008) – 10 volunteers, 100 attendees
Annual Meeting (June 2008, 2011) – 10 volunteers, 50 attendees, caterer, venue staff
4-5 Season Concerts and additional events annually, each averaging 25 volunteers and 1,000 patrons

North Carolina Florist Association				     	       		
Fayetteville, NC
Marketing Consultant					 				
Jan10-Apr10

Fayetteville Symphony Orchestra							
Fayetteville, NC
Freelance Marketing Consultant							
Jan10-May10
MBA Project - Composed 6-month research-driven 50+ page full marketing plan for FSO highlighting 	traditional/nontraditional marketing recommendations targeting Young Professionals (18- to 40-years-old); 	surveyed 300+ Young Professionals to give specific feedback in report to FSO for targeting market segment

American Red Cross – Highlands Chapter					
Fayetteville, NC
Freelance Marketing Consultant						              
Mar09-Jun09
Designed/Produced media kit & logistics planning for first annual Run & Rock Fest (20,000+ attendees, 50+vendors, 300+ volunteers, staff, media, etc.) and Military Appreciation Event (15,000+ attended) at Crown Theater (setup/layout/directions for regional staff, 300+ volunteers, media, vendors, etc.)

Fayetteville Dogwood Festival 					 		
Fayetteville, NC
Freelance Marketing Consultant 							
Feb09-April09 
Fayetteville Dogwood Festival Marketing Committee Member
Pitched/Wrote two Sanctioned Event articles for Fayetteville Observer Dogwood Festival Magazine

Books-A-Million (BAM)								
Fayetteville, NC 
Magazine Dept. Head/Bookseller/Community Ambassador	                	         	Aug06-Dec07; Nov02-Jun04 
Planned/implemented successful Books-A-Million regular community events/activities, including: 
Weekend movie nights (within 3 weeks of program launch, child attendees increased from 2 to 50), allowing supervision while parents shopped
Special events, the largest of which was the Harry Potter Book 7 Release Party with games, prizes, contests, refreshments for 5+ hours leading up to midnight book release; planned over 3 months and garnered 5 local and 2 regional media hits; well-received event as 800+ attended and raved to store and company management, resulting in special recognition from BAM VP for myself as Event Coordinator

Everything Computer Repair (ECR)				                     	
Fayetteville, NC
Marketing Consultant 						            			
Aug03-June04

OtherWorld Entertainment Comics & Collectibles		        	       	
Fayetteville, NC
Marketing Consultant 						            			
Aug03-June04

The Haven – Friends for Life No-Kill Animal Shelter				
Raeford, NC
Volunteer										
Aug03-June04
Haven Board Member and Marketing Committee Chair
Designed/coordinated production and distribution of collateral (12 newsletters, 30 direct mailers, website)
Maintained media database of 1,400+ members 

Up & Coming Weekly Magazine					        	       
Fayetteville, NC
Sales Assistant Intern								             	
Apr02-May02
Initiated contact for paper in untapped community, Sanford NC 
Designed/distributed ad sales collateral targeting untapped 500+ religious organizations around Fayetteville/Cumberland County area

Collegegrad.com								       	
N. Carolina/Michigan
PR Intern									              	
Feb02-Mar02
Collected/analyzed/reported Collegegrad.com survey data to key management team
Wrote and distributed 10 press releases to Collegegrad.com national media database of 100,000+ news outlets; resulted in 20+ national and regional news outlet stories 
Filtered media inquiries, reported to key management team, and coordinated interviews resulting in media hits

Premier Advertising Agency		     				      	
Fayetteville, NC
Intern										               
Jun01-Aug01
Branding (logo, collateral, website, FAQ, etc.), collateral, traditional and new media ads, press kit

REFERENCES
Available Upon Request