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Talent Profile
Roxanne Harris  
PR/Marketing Professional

Operations, Marketing, and Public Relations professional with experience in consultation, marketing, event coordination, and office management for non-profit organizations, advertising agencies, and specialty retail shops


Excellent Communication (internal/external)  
Operations Management
Marketing/Public Relations Management
Deadline execution 
Project/Resource Management
Customer Satisfaction
Event Planning
Problem Solving
Strong Leadership & Collaboration 
Volunteer Management
Freelance Marketing Consultant - Various Clients								
Sarah J - Atlanta, GA/NYC, NY
Phi Kappa Sigma – Queens U. Chapter - Locks of Love Cancer Fundraiser - 	Charlotte, NC
Awakening Photography (Cheryl Aimee Farmer) - Ft. Bragg, NC
High Country Rugby Football Club - Atlanta, GA	
The Caregiver's Voice - Pearblossom, CA
AVE Design, Inc. - Fayetteville, NC
Conch Republic Restaurant - Key West, FL
Rogue Rollergirls - Fayetteville, NC
Beach Studios Photography - Myrtle Beach, SC
Two Cellos – Fayetteville, NC
The Rooster's Wife - Aberdeen, NC
Cape Fear Botanical Garden - Fayetteville, NC

Fayetteville Symphony Orchestra							
Fayetteville, NC
Operations and Marketing Manager						         	
Feb-Oct11; Aug07-Mar09
Marketing efforts, including: program books, information packets (e.g., corporate sales, endowment solicitations, annual meeting), press kits, traditional and new media ads, website, digital photography, layouts 
Publicized 3+ years of performances (20+ concerts reaching 500-1,000 patrons each) and educational events (reaching 4,500+ students each year) via communications within budget constraints and mission 
Communicated calendar to audiences (Staff (5), Volunteers (50+), Board (26), public, media (1,000+ contacts))
Marketing research - Created/distributed/collected/analyzed/reported surveys at all FSO events 
Distributed monthly e-blasts reaching opt-in database of 1,500+ patron contacts and 1,000+ media contacts
Overhauled and implemented office, concert, and communication processes and procedures
Day-to-day operations, including: calendar, mail, filing, AP/AR, database maintenance, marketing, grants
Coordination with guests, artists, staff, volunteers, partner organizations, and designers/printers
Wrote/co-wrote grant applications (e.g., 10+ grant applications, the largest of which resulted in Season Operating Grant growth from $90K  07-08 to $120K 08-09), grant reports (e.g., post-event report after annual 3rd grade concert reaching 4,500 3rd grade students that resulted in increased award from $9K 07-08 to $12K 08-09), media reports, annual reports, and guest artist contracts
Expanded on MBA final project of research-driven marketing to Young Professionals, implementing new program called “Socializing with the Symphony” to informally introduce untapped segment to organization; co-wrote North Carolina Arts Council - Arts & Audiences Development grant application to initially fund new program for $6K; was awarded total of $8K for initial year 11-12 season 
Leadership/Staff Management
Acted as initial contact for organization; substituted for Executive Director as needed, especially during summer 2008 (ED took extended personal absence) and 2011 (during new ED search)
Recruited/managed temporary and permanent staff, interns, and volunteers (50+) 
Event Management
Champagne & Diamonds Fundraiser (March 2011) – 20 volunteers, 200 attendees, $16,000+ funds raised
Donor Appreciation Dinner (October 2008) – 10 volunteers, 100 attendees
Annual Meeting (June 2008, 2011) – 10 volunteers, 50 attendees, caterer, venue staff
4-5 Season Concerts and additional events annually, each averaging 25 volunteers and 1,000 patrons

North Carolina Florist Association				     	       		
Fayetteville, NC
Marketing Consultant					 				

Fayetteville Symphony Orchestra							
Fayetteville, NC
Freelance Marketing Consultant							
MBA Project - Composed 6-month research-driven 50+ page full marketing plan for FSO highlighting 	traditional/nontraditional marketing recommendations targeting Young Professionals (18- to 40-years-old); 	surveyed 300+ Young Professionals to give specific feedback in report to FSO for targeting market segment

American Red Cross – Highlands Chapter					
Fayetteville, NC
Freelance Marketing Consultant						              
Designed/Produced media kit & logistics planning for first annual Run & Rock Fest (20,000+ attendees, 50+vendors, 300+ volunteers, staff, media, etc.) and Military Appreciation Event (15,000+ attended) at Crown Theater (setup/layout/directions for regional staff, 300+ volunteers, media, vendors, etc.)

Fayetteville Dogwood Festival 					 		
Fayetteville, NC
Freelance Marketing Consultant 							
Fayetteville Dogwood Festival Marketing Committee Member
Pitched/Wrote two Sanctioned Event articles for Fayetteville Observer Dogwood Festival Magazine

Books-A-Million (BAM)								
Fayetteville, NC 
Magazine Dept. Head/Bookseller/Community Ambassador	                	         	Aug06-Dec07; Nov02-Jun04 
Planned/implemented successful Books-A-Million regular community events/activities, including: 
Weekend movie nights (within 3 weeks of program launch, child attendees increased from 2 to 50), allowing supervision while parents shopped
Special events, the largest of which was the Harry Potter Book 7 Release Party with games, prizes, contests, refreshments for 5+ hours leading up to midnight book release; planned over 3 months and garnered 5 local and 2 regional media hits; well-received event as 800+ attended and raved to store and company management, resulting in special recognition from BAM VP for myself as Event Coordinator

Everything Computer Repair (ECR)				                     	
Fayetteville, NC
Marketing Consultant 						            			

OtherWorld Entertainment Comics & Collectibles		        	       	
Fayetteville, NC
Marketing Consultant 						            			

The Haven – Friends for Life No-Kill Animal Shelter				
Raeford, NC
Haven Board Member and Marketing Committee Chair
Designed/coordinated production and distribution of collateral (12 newsletters, 30 direct mailers, website)
Maintained media database of 1,400+ members 

Up & Coming Weekly Magazine					        	       
Fayetteville, NC
Sales Assistant Intern								             	
Initiated contact for paper in untapped community, Sanford NC 
Designed/distributed ad sales collateral targeting untapped 500+ religious organizations around Fayetteville/Cumberland County area								       	
N. Carolina/Michigan
PR Intern									              	
Collected/analyzed/reported survey data to key management team
Wrote and distributed 10 press releases to national media database of 100,000+ news outlets; resulted in 20+ national and regional news outlet stories 
Filtered media inquiries, reported to key management team, and coordinated interviews resulting in media hits

Premier Advertising Agency		     				      	
Fayetteville, NC
Branding (logo, collateral, website, FAQ, etc.), collateral, traditional and new media ads, press kit

Available Upon Request
Roxanne Harris
Public Relations
POST DATE: 03.24.2020
Cumming, GA
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