Strategic, high energy and imaginative communications professional with extensive experience in concept development /copywriting for promotional marketing, advertising and incentive management programs. Specializes in Fortune 1000 consumer packaged goods and services as well as business-to-business clients. Extensive experience in travel journalism and editorial management.

SUMMARY

* Strategic, imaginative communications professional with extensive experience in concept development/copywriting/creative management 

* Strong ability to conceive high-impact creative for consumer packaged goods accounts  -- consumer and trade ad campaigns,  brochures, direct mail packages, Web site content, out- of-home, email blasts, case studies, newsletters, press releases, editorial  

* Ability to take program objectives and turn into well-integrated, motivation programs that achieve sales or other goals   

* Highly effective communicator successfully reaching various target audiences  

* In-depth understanding of the consumer, B2B and channel partner marketplace 
* Expertise in corporate and employee communications, executive speechwriting, editorial  
 
PROFESSIONAL EXPERIENCE

Copywriting 

* Produced internal communications/newsletters for United Airline employees, Power Point presentations and guest editorials for senior executives

* Developed concept/copy for people performance management clients: T-Mobile, Herman Miller, McKesson, Braun, Pepsi, HSBC, Alberto-Culver, Reliv, Culligan, PSEG, Radio Shack

* Created sales collateral, direct mail, email blasts for JCPenney Incentive Sales, representing JCPenney Gift Cards 

* Crafted consumer and B2B project copy for Power Point presentations, ads, brochures, collateral, direct mail packages, FSIs, public relations, trade shows    

* Created direct response, letters, trade advertising, sales kits for foodservice clients: General Mills, Schwan's, Kronos, Bordens, Bil-Mar, SaraLee, Rich-SeaPak, Oreo  

Editorial

* Wrote "Last Page" of United Airline's onboard Hemispheres magazine

* Developed travel editorial, edited all articles for 80-page, bi-monthly upscale publications (Suburban Woman North Shore and Chicago Suburban Woman), wrote online and print articles for Remarkable Woman Magazine, worked with luxury properties, cruise lines, CVBs to create engaging travel columns. 

* Produced product press releases, product literature 

* Researched and wrote trade publication articles for United corporate executives  

* Interviewed corporate executives, developed copy for internal communications  

Web Site Development:  
* Created visual theme, copy and links for Web sites
* Maintained and updated Web site content
* Visit www.marketinginnovators.com, www.jcpgiftcard.com, www.hotelbaker.com.  www.bwitchers.com,  www.millerbeerstuff.com 

 
EMPLOYMENT HISTORY

2017 - Abercrombie & Kent (Covered 3-month maternity leave) 

2015 - Rotary International (Freelance and six-month contract) 

2014 - Freelance professional

2013 - Woodland Foods - (Foodservice ingredient distributor, contract) 

2012 - 2000 Freelance professional 

CLIENTS SERVED

Consumer Packaged Goods 
National Dairy Association, Best Foods, Nestle Ice Cream, NutraSweet Spoonful, Oscar Mayer, Miller Brewing Company, Jim Beam Brands,  G.H. Heileman Breweries, Coors Beer (Artic Ice), Beatrice (County Line Cheeses), M&M/Mars(TWIX, Milky Way Lite) BUTTERBALL Meats, DOVE Promises, Crystal Light 

Consumer
United Airlines, McDonald's, Burger King

Foodservice
NewlyWeds Foods, Windsor Foods Brands, Woodland Foods, SYSC0, General Mills, Schwan’s, Rich-SeaPak, Sara Lee, Bil-Mar, Frito-Lay, Federated Foods, Beef Council

Senior Living 
Park Plaza, Boulevard Healthcare, Brentwood North, Warren Barr Pavilion, The Benchmark 

Non-Profit 
United Synagogue of Conservative Judaism, Women's League, Reconstructionist Rabbinical College, Jewish Federation of Broward County, Masorti, OHEL 
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      EDUCATION 
B.A. Advertising, Michigan State University, East Lansing, MI