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Talent Profile
PROFILE/RESUME
Brian Reid  
Brand Builder ~ Content Director
 
I build reliable bridges between you and your clients by engaging them as smart people who know what they want. My ideas stimulate their interests while connecting them to the heart of a brand’s promise. They respond by talking to everyone they know about their favorite charity, amazing new car or prized pair of jeans.
Resume
BRAND BUILDER ~ CONTENT DIRECTOR

All Touch Points. One Voice.

• Strategic Concepts: creative ideas to fulfill what’s personal and relevant about a consumer’s experience of a brand product or service

• Compelling Content: engaging messaging with a consistent, positive brand voice to cultivate and convert consumer desires into action

• Brand Evolution: valuable research and understanding of a company and their consumers to ignite or deepen what’s most inspiring about their relationship

EXPERIENCE

PANCREATIC CANCER ACTION NETWORK
Digital Content Manager
Los Angeles, CA
Feb 2015 - Present

- Oversee and optimize digital content on pancan.org to increase search engine optimization, engagement and conversion as well as enhance user experience
- Create assets (web pages, emails, videos, stories, whitepapers, etc.) each month to drive website visits, leads, subscribers, awareness or other critical metrics 
- Partner with programmatic departments to create stories and content in real-time that support the organization’s and the department’s goals and priorities
- Collaborate with designers, programmatic marketing teams and external agencies to produce relevant content that fulfills the needs of target audiences and key stakeholders
- Produce and manage video content for web, email and social media to consistently expand awareness about the organization and its services
- Supervise project manager and freelance writers on multiple campaigns
- Manage optimization of blog content to attract site visitors through search and email
- Serve as a lead editor across departments to ensure brand and messaging consistency
- Conduct performance analytics to guide digital content strategy

MIDDLE WAY L.A.
Communications Manager
Los Angeles, CA
March 2010 - March 2014

- Created content for educational institute’s direct marketing digital and print initiatives
- Collaborated with art directors and web developers on concept, strategy and U/X for website and e-communications; optimized site content, architecture and podcasts
- Directed social media initiatives, editorial calendar and press coverage for events
- Supervised administrators, prioritized workload needs and assigned tasks to staff
- Developed online strategy based on analysis of site, social media and email metrics
- Facilitated CMS to update and maintain website and e-newsletter

SENIOR COPYWRITER | ACD
Freelance
New York, NY   | Los Angeles, CA
Nov. 1997-2004 | Sept. 2004 - Present

Interactive
- Brierley + Partners: created content for Westfield Connect loyalty website and email marketing initiatives for Sony Blue-ray, Hilton Honors and e-Rewards
- Westfield: strategized with directors of marketing nationwide on launch of new flagship center websites; created new brand voice, style guide and site content for premium retail centers’ stores, entertainment, service, partnership and event portals
- Nature Made: managed cross-functional project consisting of content strategy, structure and execution with marketing department for launch of A+ product pages on Amazon.com; developed strategy, concepts and content with brand team for launch of new supplement portals and social media campaigns; generated concepts and content for launch of new e-commerce site; produced product portals with videos, interactive tours and articles; created content for launch of new mobile app and banner campaign; edited science team articles for online publication
- CRG: strategized content structure for the premiere vacation home brand's website launch; delivered SEO content for new site; developed social media campaign for hosting of new PBS TV series; created strategy decks and campaign content for digital OOH
- Herbalife: created content for website, videos, webzine and e-newsletter articles; developed templates and practices for main portals; generated content for Flash-based marketing initiatives; devised keyword-driven content for company’s first e-commerce initiative
- Traffic Marketplace: developed SEO content for display/banner ads, e-blasts, lead generation, co-registration and Flash-based marketing initiatives for network clients reaching over 100 million unique users per month; defined site architecture and page content; devised and directed editorial calendar; generated creative briefs
- Uniworld: conceptualized and created content for website, videos, e-blasts and banner ads for premier travel and hospitality brand
- J Brand: developed concepts and content for women's and men's e-commerce store, social media and banners
- Lucky Brand Jeans: created content for website, social media and e-commerce store of men's, women's and children's apparel and accessories
- Bloomingdale's and Macy's: conceptualized and created content for fashion and home portals
- MGM: strategized and created content for searchable movie database of MGM.com

Print & Broadcast
- Pluzynski & Associates: conceptualized and created copy for Alfred Dunhill, Dean & Deluca, Pierre Deux and Cartier collateral and direct mail
- Isocurve: conceptualized and created copy for Mercedes-Benz and Bosendorfer collateral and direct marketing
- Nature Made: conceptualized and created copy for broadcast, ads, packaging, display and direct mail; developed concept and content of company's first style guide; created packaging content for company's first focused brand
- CRG: conceptualized and created content for property management brochure and rack card for premier vacation home hospitality brand
- Bloomingdale's and Macy's: created magazine, newspaper, direct mail and broadcast copy for fashion and home divisions
- Uniworld: created copy for broadcast, advertorials, press releases and collateral; developed brand name for new identity launch

FILENE'S
DIVISION OF FEDERATED INC.
Copywriter
Boston, MA
June 1992 - Oct 1997
- Graduated from Federated's Executive Training Program as Filene's first Advertising Executive 
- Conceptualized, created and edited direct mail, newspaper, magazine, collateral and broadcast copy for fashion and home divisions 
- Strategized with Copy and Creative Director on new style guide and promotional techniques for Direct Mail Copy Department
- Trained new direct mail copywriters

COMPUTER SKILLS
Software: Adobe CS, MS Office
CMS: WordPress, ExpressionEngine, Drupal

EDUCATION
Boston College, Bachelor of Arts & Sciences 
Major: English   Concentration: Marketing
Brian Reid
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Creative Direction, Writing
Industry
Marcomm, Advertising
SAMPLE WORK
POST DATE: 08.12.2019
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Los Angeles, CA
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