As a well-seasoned, committed, versatile leader, I think as a brand strategist, serve as a content innovator, and manage as an empathetic coach. My ideas stimulate people’s interests while welcoming them into the heart of a brand’s promise. I have directed the strategic creation and dissemination of brand and product/service storytelling across all channels with one clear, captivating voice for nonprofit and for-profit industries, including health/wellness, education, technology, automobile, travel/ hospitality, fashion, entertainment and food/beverage.
Marketing Director ~ Brand Activist ~ Community Catalyst ~ Communications Strategist ~ Content Marketing Innovator • Strategic Concepts: creative ideas to fulfill what’s personal and relevant about a customer’s experience of a brand product or service • Compelling Content: engaging messaging with a consistent, positive brand voice to cultivate and convert customer desires into action • Brand Evolution: valuable research and understanding of a company and their constituents to ignite or deepen what’s most inspiring about their relationship EXPERIENCE SPIRIT ROCK MEDITATION CENTER Marketing & Communications Director Woodacre, CA Jan 2023 - May 2024 - Managed and developed highly productive team from creative to operations in a dynamic setting to fulfill departmental goals by effectively promoting over 400 events annually. - Employed relevant data, KPIs, and constituent insights to fulfill organizational strategic and diversity objectives, including exceeding occupancy goal for residential programs with 97% rate and growing BIPOC audience to nearly 20% of constituency. - Maximized marketing efforts and increased program attendance through advertising and outreach including partnerships and integrated campaigns that expanded online registrations to an annual peak of over 60,000. - Amplified marketing initiatives to drive traffic and engagement across all channels with notable outcomes in email campaigns for high-revenue training programs, which generated 55.4% open rates and 4.2% clickthrough rates, greatly outpacing nonprofit industry averages. - Collaborated with leadership and cross-functional teams on high-priority projects to deliver outstanding results, such as doubling attendance at annual fundraiser event with the Development department. - Cultivated evolving brand awareness through consistent collaboration with founder Jack Kornfield and major media features on award-winning docu-series for PBS, Randi Zuckerberg Means Business podcast, Travel + Leisure, Tricycle and Lion’s Roar publications. - Directed new website launch in 2024 that featured new products and services as well as unified multiple platforms into a fully integrated, scalable system, which will increase registrations, reduce operating costs, boost staff productivity, raise donations, support DEI and produce synced, key metrics. Marketing & Communications Manager Feb 2021 - Dec 2022 - Strategized and executed new website marketing plan to increase program attendance, retain current constituents and engage new practitioners. - Monitored and updated email marketing, social media, and print strategies, focusing on conversion performance metrics and audience segmentation, in line with current best practices. - Performed data analysis of email, social media, website and print collateral metrics to develop effective content marketing strategies for each channel. - Worked closely with Programs and Development teams as well as teachers to successfully promote programs and fundraising campaigns. PANAPTIC Content Director Santa Rosa, CA June 2020 – February 2021 - Led the strategic direction, planning and integration for cross-channel content including website, social and print to increase awareness, engagement and sales. - Worked cross-functionally with executive team to understand consumer insights and behavior, as well as the company's growth strategy, to craft engaging content that threads through all channels. - Executed brand strategy to develop and drive a content road map to grow key audience segments. - Managed process to organize, prioritize and schedule production of content deliverables and creative assets to ensure brand integrity. - Owned editorial strategy, including voice, language guidelines, theme development and workflows. PANCREATIC CANCER ACTION NETWORK Digital Content Manager Los Angeles, CA Feb 2015 - June 2020 - Oversee and optimize digital content on pancan.org to increase search engine optimization, engagement and conversion as well as enhance user experience - Partnered with programmatic departments to create stories and content in real-time that supported the organization’s goals and priorities, doubling the percentage of conversions and organic web traffic. - Supervised project manager and freelance writers to ensure on-brand messaging, SEO best practices and completion of projects on schedule. - Managed blog optimization to grow site visitors by 75% through organic search and email marketing. - Created assets (web pages, emails, videos, stories, whitepapers) each month to drive website visits, leads, subscribers, awareness or other critical metrics. - Conducted performance reports and worked with leadership to direct data-driven content marketing and CRO. - Produced and managed video content for web, email and social media to consistently expand awareness about the organization and its services. MIDDLE WAY L.A. Communications Manager Los Angeles, CA March 2010 - March 2014 - Collaborated with art directors and web developers on strategy, U/X and U/I for website, email marketing and podcasts that increased event attendance, revenue, training graduates and subscriber acquisition. - Directed social media initiatives, editorial calendar and press coverage for events to effectively promote the center’s ongoing programs and special events. - Supervised administrators and prioritized workload needs to ensure efficient operation and growth. - Performed analysis of website, social media and email metrics to develop digital marketing strategy. SENIOR COPYWRITER | BRAND STRATEGIST Freelance New York, NY | Los Angeles, CA Jan 2000 - Feb 2015 - Bloomingdale's and Macy's: conceptualized and created content for the Editorial section of Bloomingdales.com and Macys.com. - J Brand and Lucky Brand Jeans: developed content for e-commerce store, collateral, social media and ads. - Pluzynski & Associates: conceptualized and crafted copy for Mercedes-Benz, Cartier, Alfred Dunhill, Dean & Deluca, Pierre Deux and Bosendorfer collateral and direct mail - Brierley + Partners: created content for Westfield Connect loyalty website and email marketing initiatives for Sony Blue-ray, Hilton Honors and e-Rewards - Westfield: strategized with directors of marketing nationwide on launch of new flagship center websites; created new brand voice, style guide and site content for premium retail centers’ stores, entertainment, service, partnership and event portals - Nature Made: managed cross-functional project consisting of content strategy, structure and execution with marketing department for launch of A+ product pages on Amazon.com; developed strategy, concepts and content with brand team for launch of new supplement portals and social media campaigns; generated concepts and content for launch of new e-commerce site; produced product portals with videos, interactive tours and articles; created content for launch of new mobile app and banner campaign; edited science team articles for online publication - Uniworld: conceptualized and created content for website, videos, email, broadcast, press releases and banner ads for premier travel and hospitality brand - MGM: strategized and created content for searchable movie database of MGM.com - CRG: strategized content structure for the premiere vacation home brand's website launch; delivered SEO content for new site; developed social media campaign for hosting of new PBS TV series; created strategy decks and campaign content for digital OOH COMPUTER SKILLS Software: MS Office, GA4, Adobe CC, Figma, Semrush, Crazy Egg, Kapost, Teamwork, Asana, Basecamp, Slack CMS: Craft, WordPress, Drupal EDUCATION Boston College, Bachelor of Arts & Sciences Major: English Concentration: Marketing