As a well-seasoned, versatile marketing professional, I think as a brand strategist and serve as a content innovator. My ideas awaken people’s interests while welcoming them into the heart of a brand’s promise. I strategically create and disseminate brand and product/service storytelling across all channels with one clear, captivating voice for nonprofit and for-profit industries, including health/wellness, education, technology, automobile, travel/ hospitality, fashion, entertainment and food/beverage.

Brand Activist ~ Content Strategist ~ Community Catalyst

• Strategic Intelligence: creative approaches to fulfill what’s personal and relevant about a customer’s experience of a brand product or service

• Compelling Content: engaging messaging with a consistent, positive brand voice to cultivate and convert customer desires into action

• Brand Evolution: valuable research and understanding of a company and their constituents to ignite or deepen what’s most inspiring about their relationship

EXPERIENCE

SPIRIT ROCK MEDITATION CENTER
Marketing & Communications Director
Woodacre, CA
Jan 2023 - May 2024
- Managed and developed highly productive team from creative to operations in a dynamic setting to fulfill departmental goals by effectively promoting over 400 events annually.
- Employed relevant data, KPIs, and constituent insights to fulfill organizational strategic and diversity objectives, including exceeding occupancy goal for residential programs with 97% rate and growing BIPOC audience to nearly 20% of constituency.
- Maximized marketing efforts and increased program attendance through advertising and outreach including partnerships and integrated campaigns that expanded online registrations to an annual peak of over 60,000.
- Amplified marketing initiatives to drive traffic and engagement across all channels with notable outcomes in email campaigns for high-revenue training programs, which generated 55.4% open rates and 4.2% clickthrough rates, greatly outpacing nonprofit industry averages.
- Collaborated with leadership and cross-functional teams on high-priority projects to deliver outstanding results, such as doubling attendance at annual fundraiser event with the Development department.
- Cultivated evolving brand awareness through consistent collaboration with founder Jack Kornfield and major media features on award-winning docuseries for PBS, Randi Zuckerberg Means Business podcast, Travel + Leisure, Tricycle and Lion’s Roar publications.
- Directed new website launch in 2024 that featured new products and services as well as unified multiple platforms into a fully integrated, scalable system, which increased registrations, reduce operating costs, boost staff productivity, raise donations, support DEI and produce synced, key metrics.

Marketing & Communications Manager
Feb 2021 - Dec 2022
- Strategized and executed new website marketing plan to increase program attendance, retain current constituents and engage new practitioners.
- Monitored and updated email marketing, social media, and print strategies, focusing on conversion performance metrics and audience segmentation, in line with current best practices.
- Performed data analysis of email, social media, website and print collateral metrics to develop effective content marketing strategies for each channel.
- Worked closely with Programs and Development teams as well as teachers to successfully promote programs and fundraising campaigns.
- Coordinated resource needs, including development and management of annual budget and expenditures.

PANAPTIC
Content Director
Santa Rosa, CA
June 2020 – February 2021
- Led the strategic direction, planning and integration for cross-channel content including website, social and print to increase awareness, engagement and enrollment for national leader in substance use prevention.
- Worked cross-functionally with executive team to understand consumer insights and behavior, as well as the company's growth strategy, to craft engaging multichannel content to raise enrollment.
- Executed brand strategy to develop and drive a content road map to grow key audience segments.
- Created website content taxonomy for optimal user experience and SEO as well as content marketing strategy.
- Developed and managed plan to organize, prioritize and schedule production of content deliverables and creative assets with brand integrity and continuity.
- Directed editorial strategy, including voice, language guidelines, core messaging and workflows.

PANCREATIC CANCER ACTION NETWORK
Digital Content Manager
Los Angeles, CA
Feb 2015 - June 2020
- Oversaw and optimized communications and content on all digital channels to increase awareness, engagement, and conversions.
- Partnered with programmatic departments to create stories and content in real-time that supported the organization’s goals and priorities, doubling the percentage of conversions and organic web traffic.
- Supervised project manager and freelance writers to ensure on-brand messaging, SEO best practices and completion of projects on scope, on budget and on schedule.
- Managed blog optimization to grow site visitors by 75% through organic search and email marketing.
- Created assets (web pages, emails, videos, digital ads, media releases, whitepapers) each month to drive website visits, leads, subscribers, awareness and other critical metrics. 
- Conducted performance analytics and worked with leaders to direct data-driven content marketing and CRO.
- Developed and presented progress reports to share relevant outcomes and future opportunities with internal stakeholders and senior leadership to increase engagement and fulfill organizational goals.

INNER WAY L.A.
Communications Manager
Los Angeles, CA
March 2010 - March 2014
- Collaborated with art directors and web developers on strategy, SEO, U/X and U/I for website, email marketing and podcasts that increased program attendance, revenue, training graduates and subscriber acquisition.
- Directed SEM, social media campaigns, editorial calendar and press coverage to effectively promote the center’s ongoing programs and special events.
- Managed administrators and prioritized workload needs to ensure efficient operation and growth.
- Performed analysis of website, social media and email metrics to develop digital marketing strategy.

CHILDREN'S HISTORICAL PUBLISHING
Marketing & Publicity Manager
Los Angeles, CA
Jan 2001 - Feb 2015
- Managed production and promotion of over 30 learning-activity publications to improve the character, literacy and academic performance of underserved students in elementary school with a distribution of 600,000 books.
- Devised and executed print and digital promotional campaigns that involved newsletters, media releases, ads, collateral, social media, e-communications and website content.
- Oversaw editorial production schedule and conducted research, interviews, writing, fact-checking, proofing and book subject selection with writers and designers.
- Strategized with the Board and Executive Director on fundraising, grant proposals and community events.
- Led outreach planning, media placement and speaking engagements.

SENIOR COPYWRITER | BRAND STRATEGIST
Freelance
New York, NY | Los Angeles, CA
Jan 2000 - Feb 2015
- Pluzynski & Associates: conceptualized and crafted copy for Mercedes-Benz, Cartier, Alfred Dunhill, Bösendorfer, Dean & Deluca and Pierre Deux collateral and direct mail.
- Brierley + Partners: generated email marketing initiatives for Hilton Honors, Sony Blue-ray and e-Rewards.
- Westfield: devised strategy with marketing directors nationwide on launch of new flagship center websites; created new brand voice for premium retail centers.
- Nature Made: developed strategy and content with brand managers for launch of new e-commerce site and mobile app
- Bloomingdale's and Macy's: created content for the Editorial section of Bloomingdales.com and Macys.com.
- Lucky Brand Jeans: developed content for e-commerce store, collateral, social media and ads.

COMPUTER SKILLS
CMS: Craft, WordPress, Drupal
Analytics: GA4, Semrush, Crazy Egg, Hotjar
Software: MS Office, Adobe CC, Figma, Miro, Mailchimp, Kapost, Teamwork, Asana, Basecamp, Slack

EDUCATION
Boston College, Bachelor of Arts & Sciences 
Major: English   Concentration: Marketing