Summary
Accomplished, creative graphic design professional with extensive work experience in print and digital expertise. Well-honed skills in creating eye-catching, cost effective designs that meet branding requirements and suit the target market needs. Breadth of experience encompasses expertise in graphic design. Conceptualizing and implementing innovative design concepts along with knowledge in pre-press process. Proven ability in creating professional packaging and 3D paper “mock-ups”. Detail-driven, work committed professional with collaborative team leading abilities and a customer-oriented approach towards business.
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AWARDS AND HONORS
ARDA Award Finalist – Disney’s Animal Kingdom Resort Campaign 2007
MarCom Awards, Platinum – Boating Industry Annual Report 2005
Citation of Excellence from Indianapolis ADDY AWARDS – Deco Restaurant at Adams Mark Hotel 2000
The School of Art and Design Faculty Prize for Graduate Study in Graphic Design 1997
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COMPUTER SKILLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Adobe Premiere
Microsoft Word
Microsoft PowerPoint
iweb
imovie
Social Media / Facebook / Instagram /Linkedin / Twitter
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AREAS OF EXPERTISE
Leadership in art direction and design
Web site / graphic / infographic
Brand creation and development
Promotion design
Package design
Direct mail
Environmental graphics
POS
Marketing collateral
Advertising design
E-mail marketing / basic html / CSS
Photo shoots and casting
Video editing
Paper mock-up
Artwork preparation and production
Production oversight
Project management
Quality control
Able to multi-task in fast-paced environments
Problem resolution and decision making
Articulate oral and written communication
Budget collaboration
Organizational and analytical abilities
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PROFESSIONAL EXPERIENCE
MiraCosta College Technology Career Institute, Carlsbad, California | Current
Graphic Designer
Responsible for art direction, design including logo, tradeshow banner, pocket folder,
brochure, flyer, infographic, social media /digital and magazine ad, catalog and photography. Production includes file preparation for printing, photo retouching, image optimization, web updates, eblast as well as headline / tagline writing, print solicitation, press check and suggesting marketing ideas to promote community education and workforce programs
Major Contributions
• Established a consistent brand look for all marketing collateral material, events.
catalogs and E-mail promotions as well as edited Covid-19 video
Selected Achievements
• Created I Want Campaign
• Created Wall of WOW gallery for the Institute
• Create TCI On-Tap – beer brand
• Rebrand for College for Kids program
Graphic Designer / Freelancing | 2013 – 2015
Resorts, San Diego, California
Creative Agencies, San Diego, California
Dog Services and Rescue Event, Chicago, Illinois
UPSHOT, Chicago, Illinois | April 2007 – December 2012
Full-service marketing and promotion agency
Art Director
Accountable for the development and execution of overall concept, design and art direction for all elements of an assigned project including brand campaign / development, direct mail, promotion design, collateral, packaging, environmental graphics, advertising, POS, billboard, video editing, E-mail marketing, web graphics, banner ad, photo shoot and casting
Major Contributions
• Created concept and design in association with copywriters based on marketing briefs and brainstorming
• Ensured brand consistency
• Monitored interactive projects on a timely basis to ensure completion as targeted
• Provided instructions for photo shot, photo retouching and photo purchase as well as art directed contract illustrators
• Collaborated with production manager to ensure projects were within budget
• Made decisions for print production media and material
• Proactively resolved potential issues, approved keyline and printers’ proofs
• Reviewed project status with creative directors and account managers
• Attended kick-off meetings
Selected Achievements
• Shoe Package – Hi-Rez for New Balance
• Pirate Campaign – Disney Cruise Line
• Welcome Home Campaign – Disney Vacation Club
• Disney Summer Vacation Promo – Stores Window Design Chicago, New York
NMMA, Chicago, Illinois | May 2003 – July 2006
Produces boat shows and offers extensive listings of their own and other events throughout the U.S.
Senior Graphic Designer
Spearheaded concept, art direction, design and production for a project including promotion design, direct mail, POP, advertising, annual report, billboard, corporate design, corporate ID and press check
Major Contributions
• Provided design suggestions for outsourcing campaign
• Maintained consistent corporate brand and created concepts
• Elevated the corporate image and the quality of production
Selected Achievements
• American Boating Congress Convention Campaign
• Miami International Boat Show Campaign
MZD ADVERTISING, Indianapolis, Indiana | March 1999 – October 2002
Advertising, Public Relations and Media agency
Art Director
Tasked to perform a variety of activities including concept & design, corporate ID, collateral, brand promotion, in-store signage, direct mail, advertising, TV, website, outdoor / billboard design, casting, photo shoot and illustration purchase
Major Contributions
• Worked with a creative director for problem solving
• Oversaw approval of keyline, printers’ proofs and press check
• Worked with production manager to ensure projects w ere within budget
and proactively worked on potential issues
• Worked with vendors for bids on printing solicitation
• Administered outsourced projects and managed freelance designer
Selected Achievements
• Lion’s Gate Property Promotion
• Indiana State Fair Campaign
• Indiana Criminal Justice – Prevention of Drinking and Driving Campaign
• South Carolina State University Recruiting Campaign
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Education
The University of Illinois at Chicago / MFA
Dept. of Graphic Design, Chicago, Illinois
The school of the Art Institute of Chicago / BFA
Dept. of Visual Communication, Chicago, Illinois
Ming Chuan College / AA
Dept. of Commercial Design, Taipei, Taiwan