MEDIA
Print - ads, direct mail, brochures, flyers, coupons, postcards, catalogs, newsletters, magazines, banners, posters, interior and exterior and out-of-home signage, product packaging, exhibits, point-of-purchase displays, vehicle wraps, invitations, logos, corporate identities and branding
Web - Internet and intranet sites, e-magazines, newsletters, banner ads, splash pages, email blasts, social media graphics
SKILLS
InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver, Flash, HTML, QuarkXPress, Word, Excel, PowerPoint, Mac, PC
EXPERIENCE
Coyne Communications, Morristown, NJ — full-service marketing communications agency
Freelance Senior Graphic Designer • July 2013 to September 2015
• Designed and produced national sales, informational and presentation materials for luxury automotive brands of BMW, Jaguar and Land Rover
Jackson Hewitt, Parsippany, NJ — second largest tax preparation company in the US with over 6,000 franchisee and corporately owned locations
Senior Graphic Designer • August 2006 to June 2013
• Conceptualized, designed and produced high volume of advertising materials for fast-paced, in-house department, including segmented direct mailings, interior and exterior signage, test market initiatives, on-demand and reactionary advertising, corporate sponsorship promotions, discount advertising, tax school and annual convention promotions
• Provided design and production support to implement national advertising campaign for additional print materials and web applications utilized for regional and localized marketing
• Collaborated with Financial Products to develop and execute marketing strategies and materials for company branded Visa Prepaid Debit Card and associated consumer financial products and services
• Managed relationship with national, database-driven, print-on-demand direct mail vendor, developed production schedules, maintained quality control of final deliverables, tracked data and analyzed effectiveness of mass mailings numbering a million pieces yearly
• Developed Corporate Identity Branding Standards Guide for internal marketing and external agency usage
• Directed freelance designers to ensure quality and graphic design standards were achieved
Noesis, Morristown, NJ — healthcare communications agency and subsidiary of Ogilvy CommonHealth
Freelance Designer • June 2006 to August 2006
• Produced national sales, informational and presentation materials for Merck
Victory Marketing Group, Bridgewater, NJ — pharmaceutical marketing, public relations and advertising agency
Freelance Designer • June 2006 to August 2006
• Designed educational, promotional materials for Ortho Biotech (Procrit) and Tibotech Therapeutics (Doxiline)
Atlantic Health System, Morristown, NJ — one of the largest non-profit health care systems in New Jersey
Studio Manager and Graphic Designer • June 2004 to June 2006
• Spearheaded and executed successful re-design of all direct mail and collateral materials for medical professionals and patients with new graphic brand standards, enhanced use of layout, color and type, and updated photography to improve visibility, readability and competitive marketing effectiveness
• Saved $120,000 yearly in print production costs with competitive bidding, strong negotiations, use of digital printing technology, and forging of new relationships with reliable, cost- effective vendors
• Recruited and directed internal and external freelance designers, collaborated with copywriters and account executives, managed vendor job timelines, supervised press checks and ensured final deliverables
• Modernized and streamlined in-house studio production with hardware, software additions and upgrades, implemented searchable databases, backup and archiving systems
KPMG, Montvale, NJ – one of the Big Four Auditors, supplying audit, tax and advisory services worldwide
Freelance Designer • March 2004 to June 2004
• Created sales and collateral materials, including templates and instructional guidelines for print standards
• Researched and employed comprehensive retouching of photography to match corporate color and brand image
• Produced visual aids for and assisted in client presentations
Prudential, Newark, NJ — leading Fortune 500 company providing investment, insurance and financial products and services throughout the US and in 30 countries worldwide
Associate Manager and Graphic Design Specialist • January 1996 to March 2004
• Designed and produced advertising, collateral print and web media for retail and institutional customers for Prudential Investments, Real Estate, Relocations Services, Employee Health, and Human Resources
• Developed brand identity and recruitment promotions for Newark Public School and New Jersey Educational systems
• Interacted closely with traffic, account executives and writing teams to develop creative concepts with timely execution of materials for assigned products and services
• Scheduled and managed workflow of direct mail creative team with 10 direct reports
• Optimized studio software and hardware budget by employing bidding strategies among competitive vendors
• Coordinated with technical support to maintain software, hardware and network operations, controlled studio inventory, defined and implemented production protocols
Schultz Design, Dallas, Fort Worth, TX and W. Caldwell, NJ — in-house or off-site design, production, illustration, photography and art direction for area agencies and businesses in corporate communications and consumer advertising
Designer and Art Director • August 1988 to January 1996
• Businesses clients: Prudential, Wyndham Hotels and Resorts, Pier 1 Imports, Tandy Corporation, Color Tile, Baylor All Saints Medical Center, Burlington Northern and Santa Fe Railway, Clampitt Paper, Goodman and Associates Inc., Southwestern Petroleum
• Agency clients: TracyLocke, Leveson Group, KH Advertising, Linger and Larkin, Rockford, Inc., Witherspoon Marketing Communications, Kearley and Company, The Phillips Agency
ORGANIZATIONS
American Institute of Graphic Arts
The Freelancers Union
The Society of Publication Designers
EDUCATION
• BFA in Graphics Communications with English Minor, Honor Roll, Dean’s List: University of Texas at Arlington
• Certificate of Completion in Dreamweaver and Flash: William Patterson University
CONTACT
West Caldwell, NJ • 732-619-5604 • cj.schultz@verizon.net • linkedin.com/in/cjschultz