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Talent Profile
Carolyn Schultz  
Graphic Designer/Art Director
A creative design specialist whose experience covers a full range of advertising and design media in financial, pharmaceutical, healthcare, industrial, electronics, hospitality and retail sectors for business-to-business and consumer markets. Expert at evaluating and synthesizing strategic marketing and project objectives and transforming into multiple creative design solutions. Highly detail oriented with exceptional organizational skills, can handle multiple jobs from conception to completion quickly and accurately. Proficient and adaptable, will perform confidently and comfortably in advertising agencies or in-house marketing departments, either as a creative director of a working group, as a contributing team member, or as a single source studio manager.

Print - ads, direct mail, brochures, flyers, coupons, postcards, catalogs, newsletters, magazines, banners, posters, interior and exterior and out-of-home signage, product packaging, exhibits, point-of-purchase displays, vehicle wraps, invitations, logos, corporate identities and branding

Web - Internet and intranet sites, e-magazines, newsletters, banner ads, splash pages, email blasts, social media graphics


InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver, Flash, HTML, QuarkXPress, Word, Excel, PowerPoint, Mac, PC


Coyne Communications, Morristown, NJ  — full-service marketing communications agency 

Freelance Senior Graphic Designer • July 2013 to September 2015  

• Designed and produced national sales, informational and presentation materials for luxury automotive brands of BMW, Jaguar and Land Rover

Jackson Hewitt, Parsippany, NJ — second largest tax preparation company in the US with over 6,000 franchisee and corporately owned locations

Senior Graphic Designer • August 2006 to June 2013 

• Conceptualized, designed and produced high volume of advertising materials for fast-paced, in-house department, including segmented direct mailings, interior and exterior signage, test market initiatives, on-demand and reactionary advertising, corporate sponsorship promotions, discount advertising, tax school and annual convention promotions
• Provided design and production support to implement national advertising campaign for additional print materials and web applications utilized for regional and localized marketing
• Collaborated with Financial Products to develop and execute marketing strategies and materials for company branded Visa Prepaid Debit Card and associated consumer financial products and services
• Managed relationship with national, database-driven, print-on-demand direct mail vendor, developed production schedules, maintained quality control of final deliverables, tracked data and analyzed effectiveness of mass mailings numbering a million pieces yearly
• Developed Corporate Identity Branding Standards Guide for internal marketing and external agency usage
• Directed freelance designers to ensure quality and graphic design standards were achieved 

Noesis, Morristown, NJ — healthcare communications agency and subsidiary of Ogilvy CommonHealth 

Freelance Designer • June 2006 to August 2006  

• Produced national sales, informational and presentation materials for Merck

Victory Marketing Group, Bridgewater, NJ — pharmaceutical marketing, public relations and advertising agency

Freelance Designer • June 2006 to August 2006  

• Designed educational, promotional materials for Ortho Biotech (Procrit) and Tibotech Therapeutics (Doxiline)

Atlantic Health System, Morristown, NJ — one of the largest non-profit health care systems in New Jersey

Studio Manager and Graphic Designer • June 2004 to June 2006	

• Spearheaded and executed successful re-design of all direct mail and collateral materials for medical professionals and patients with new graphic brand standards, enhanced use of layout, color and type, and updated photography to improve visibility, readability and competitive marketing effectiveness  
• Saved $120,000 yearly in print production costs with competitive bidding, strong negotiations, use of digital printing technology, and forging of new relationships with reliable, cost- effective vendors 
• Recruited and directed internal and external freelance designers, collaborated with copywriters and account executives, managed vendor job timelines, supervised press checks and ensured final deliverables
• Modernized and streamlined in-house studio production with hardware, software additions and upgrades, implemented searchable databases, backup and archiving systems

KPMG, Montvale, NJ – one of the Big Four Auditors, supplying audit, tax and advisory services worldwide 

Freelance Designer • March 2004 to June 2004

• Created sales and collateral materials, including templates and instructional guidelines for print standards
• Researched and employed comprehensive retouching of photography to match corporate color and brand image
• Produced visual aids for and assisted in client presentations

Prudential, Newark, NJ — leading Fortune 500 company providing investment, insurance and financial products and services throughout the US and in 30 countries worldwide

Associate Manager and Graphic Design Specialist • January 1996 to March 2004 

• Designed and produced advertising, collateral print and web media for retail and institutional customers for Prudential Investments, Real Estate, Relocations Services, Employee Health, and Human Resources 
• Developed brand identity and recruitment promotions for Newark Public School and New Jersey Educational systems
• Interacted closely with traffic, account executives and writing teams to develop creative concepts with timely execution of materials for assigned products and services
• Scheduled and managed workflow of direct mail creative team with 10 direct reports
• Optimized studio software and hardware budget by employing bidding strategies among competitive vendors
• Coordinated with technical support to maintain software, hardware and network operations, controlled studio inventory, defined and implemented production protocols

Schultz Design, Dallas, Fort Worth, TX and W. Caldwell, NJ — in-house or off-site design, production, illustration, photography and art direction for area agencies and businesses in corporate communications and consumer advertising

Designer and Art Director • August 1988 to January 1996

• Businesses clients: Prudential, Wyndham Hotels and Resorts, Pier 1 Imports, Tandy Corporation, Color Tile, Baylor All Saints Medical Center, Burlington Northern and Santa Fe Railway, Clampitt Paper, Goodman and Associates Inc., Southwestern Petroleum
• Agency clients: TracyLocke, Leveson Group, KH Advertising, Linger and Larkin, Rockford, Inc., Witherspoon Marketing Communications, Kearley and Company, The Phillips Agency


American Institute of Graphic Arts
The Freelancers Union
The Society of Publication Designers


• BFA in Graphics Communications with English Minor, Honor Roll, Dean’s List: University of Texas at Arlington
• Certificate of Completion in Dreamweaver and Flash: William Patterson University

West Caldwell, NJ • 732-619-5604 • •
Carolyn Schultz
Part-time, Off-site, Freelance/contract
Design, Art Direction
Print, Advertising
POST DATE: 02.21.2021
West Caldwell, NJ
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