I’m a graduate of the Fashion Institute of Technology; with a double major degree in Advertising Design; followed by a degree in Graphic Design. Also, I participated as a member of the Advertising Design Workshop. 
I have been freelancing as a Graphic Designer / Art Director for over 15 years. I have been involved in ongoing projects with beauty companies such as Estée Lauder Companies, Coty Beauty, Maesa & Maybelline, design studio at Candid Litho Printing Ltd., magazine editorial with Walter Bernard Milton Glaser Inc., pharmaceutical advertising with Harrison & Star, public relation/marketing firm, Spring, O’Brien Integrated Marketing and watch & accessories manufacturer OKO International.

PROFESSIONAL EXPERIENCE

Creative Consultant / Production Designer
Ulta Beauty, Inc.
Translating the brand and product concept into visually appealing packaging. Create or refine the graphics, logos, and other visual elements that will be displayed on the packaging. This includes selecting fonts, colors, and images that align with the brand identity. Create die-cut templates for packaging and understand the technical aspects of die-cutting to ensure proper shaping and folding of the packaging material.

April 2023 - present
Creative Consultant / Graphic & Packaging Design Director
Kit McCracken & Co.
A dynamic creative agency that specializes in serving a variety of clients from different industries, including medical institutions, stationery companies, houseware and furniture companies, etc. The studio is led by a team of experienced designers and creative professionals who are passionate about delivering innovative and effective design solutions that meet the unique needs of each client.

April 2021 - April 2023
Senior Packaging Designer
Clinique, The Estée Lauder Companies Inc.
Collaborating with GWP marketing team members and designers to ensure packaging meets branding goals. Meeting with suppliers to come up with ideas. Assessing industry standards and requirements to create designs. Using design programs such as Adobe Creative Suite and photography to bring packaging concepts to life.

January 2021 - June 2021
Senior Packaging Production Designer
Nutraceutical Wellness Inc. / Nutrafol
Design brand extension products, including: primary, secondary, shipping box and sleeve. Prepare printing-ready artwork. 

March 2018 - April 2021
Senior Production Designer
Maesa Beauty, LLC.
Design brand extension products, create rendering for new products and provide specs. sheet. Ensure that all packaging design standards and creative guidelines are met, prepare camera-ready artwork.

May 2010 - Present
Owner / Art Director
Phuschia.com
New York-based studio specializes in cards and stationery designs,
collection including: thank you card, gift wrap, gift bag

January - April 2018
Senior Designer, Visual Merchandising
L’Oréal USA / Garnier Fructis
Work with the Director to initiate creative and innovative design solutions, maintain and control the style and standards of Visual Merchandising programs; produce VM rendering and assist in production and presentation of various creative projects, actively participate at meetings and be able to expedite programs.

July 2013 - January 2018
Senior Packaging Production / Designer
LaMer, The Estée Lauder Companies Inc.
Partner with the Creative / Packaging team to create and develop line extension, as well as advertising collateral, ensure that all packaging design standards and creative guidelines are met, develop camera-ready artwork, prepare and oversee the retouching process on photoshoot

April - June 2013
Product / Senior Graphic Designer
Argento SC, New York, NY
Design, manage and develop new product line, photo retouching product shots for catalogue

May - October 2012
Senior Production Designer
Maybelline DMI, New York, NY
Designing and prepare camera-ready artwork for primary and secondary packaging
Working closely with outside vendor to develop prototype and manage costs

August 2006 - May 2012
Art Director
Spring-O’Brien Integrated Marketing — New York, NY
Design, execute and prepare camera-ready artwork for collateral projects in both digital and print media, brand development and powerpoint presentation

November 2002 - August 2006
Packaging Designer / Art Director
Coty Beauty US, LLC (Fragrance and Cosmetic Manufacturer), New York, NY
Projects range from designing and prepare camera-ready artwork for perfume packaging to POP sales materials. Working closely with outside vendor to develop prototype and manage costs

EDUCATION
Fashion Institute of Technology, SUNY
B.F.A. Degree in Graphic Design
A.A.S. Degree in Advertising Design

PROFICIENCY
Adobe Creative Suite, Miro, Microsoft Office, Keynote, Microsoft PowerPoint, QuarkXpress

WORKSHOP/MEMBERSHIP
Member of Advertising Design Workshop, Agency at F.I.T.
Member of MoMA

ACHIEVEMENTS
President Appreciation Award from The New York Wall Street Lions Club
First Prize — Yearbook cover design for National Association of Fruits, Syrups and Flavors

REFERENCE
Furnished upon request.