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Talent Profile
Andy Mansfield  
Art Director, Graphic/Web Designer
Freelance Senior Art Director/Graphic Designer/Illustrator/Web Designer - Design expertise includes: new product launches, logos, brochures, newsletters, books, ads, packaging, illustration, infographics, tradeshow booth graphics, retail signs, posters, web site design & content development, social media graphics, video, animations & presentations. Especially strong in Photoshop and Illustrator on the computer, also traditional painting & drawing fine art, sports art, music art.
Senior Art Director/Web Designer/Graphic Designer/Illustrator with more than 30 years of experience in designing for start-ups and Fortune 500 companies in government, consumer, retail, business-to-business and agri-business. Design expertise includes: new product launches, logos, brochures, ads, web sites, packaging, newsletters, illustration. Organized and detail-oriented, easy to work with and good at taking direction.

HTML5, CSS, jQuery, Dreamweaver, XD, InDesign, Photoshop, Illustrator, PowerPoint, Acrobat, Word, Excel, Filemaker Pro, Digital Photography and Video-Premiere, Encore, Translation projects

ANMAN Design LLC - Oconomowoc, WI  2006-current
Free-lance Art Director/Web Designer/Graphic Designer/Illustrator and owner of business that produced & managed projects including advertising, marketing communications, product launches, website design & content development, social media graphics, publishing, packaging, illustration, trade show graphics, retail signs, posters, photography, and video projects. Clients include: VFW-Department of Wisconsin, Openwood Studios, Mills Fleet Farm, Gehl Company, Wacker Neuson Corporation, VSA Partners

Core Creative (C2) – Milwaukee, WI 6/2022-8/2022
Packaging Production for Milwaukee Tool (Accessories), collaborating with Design Services Team.

State of Wisconsin – Department of Workforce Development (Codeworks)
Madison, WI 5/2021-1/2022
Webmaster - Division of Employment and Training, Office of IT Coordination
- Developed websites, new css design and maintenance updates such as posting events & video workshops
- Contributed to new feature development by vendor for, including software testing of Google virtual meetings and workshops

State of Wisconsin Department of Military Affairs - Madison, WI  2018 - 2019
Web Development Specialist 
- Developed WordPress websites, working onsite at Joint Force Headquarters with Wisconsin National Guard & Wisconsin Emergency Management in Public Affairs & Service Member Support Divisions
- Web enhancements & updates to WordPress websites.
- Recipient of Family Program Crystal Award from the Service Member Support Group.

Landmark Credit Union (Integral Recruiting Solutions) – New Berlin, WI  2017
Digital Specialist 
- Web enhancements & updates to including a focus on an ADA project using PowerMapper site software to fix hundreds of front end issues that enable readers to scan the web pages more completely.
- Worked with agency to produce new responsive landing pages formatted into Sitefinity CMS system to support updated branding used in a new ad campaign including testing with BrowserStack site software. 

Northwestern Mutual (AQUENT) - Milwaukee, WI 2014-2016
Digital Marketing Web Development Specialist
- Enhanced & maintained the digital experience of exclusive sales force through development & design of dozens of field web sites for representatives. Created layout of pages, selecting stock photos, photo editing using Adobe Photoshop, animated graphics for web use & video content.
- Improved functionality, features & user experience of software. Worked with vendor to resolve issues.

Kohl’s Corporation (C2 Graphics Productivity Solutions) - Menomonee Falls, WI  2012       
Web Designer at Kohl’s, a Fortune 500 specialty retail department store.
- Designed retail graphics for including heavy use of Photoshop & HTML, repurposing images for digital layouts of department equities & events.
- Worked closely with content & merchandising teams to design & select imagery for site seasonal style redesign of pages.

Harley-Davidson, Inc. - Milwaukee, WI 2008-2009
Graphic Design contractor at Harley-Davidson Motor Co., a Fortune 500 global leader and builder of motorcycles. Marketing for Parts & Accessories, Custom Vehicle Operations (CVO) & Trike. Also Buell Motorcycle Company Parts & Accessories Marketing.
- Responsible for helping to increase revenue potential in Harley-Davidson dealerships through design befitting the iconic Harley-Davidson brand.
- Designed and produced Toolbox 5.0, a CD of dealer tools (on-line, sales, marketing & training) to help dealership staff become more effective at selling Harley-Davidson parts & accessories. 
- Created H-D wholesale catalogs, interactive electronic sale catalogs & web banners.
- Designed & produced numerous signage, surveys & hangtags of new product offerings at national Harley-Davidson dealer meetings. 
- Layout & production from start to finish of a 76-page retail catalog for Buell sport performance motorcycles including parts & accessories, race parts, riding gear & other merchandise. 

Diversey, Inc. (formerly JohnsonDiversey, Inc.) Sturtevant, WI 2003-2006
Marketing communications designer for a $3 billion global Fortune 1,000 manufacturer of commercial & industrial cleaning products. 
- Recognized by internal customers for outstanding graphic work pertaining to new sales, new products, new programs & training efforts.
- Developed literature for a new dispensing system with incremental annual revenue contribution of $10 million in the year of introduction.
- Designed & produced a variety of print templates, collateral, ads, logos, labels & wall charts. 
- Created many elements for many successful product launches for the North American region's largest portfolio, representing $160 million in annual revenues.
- Digitally photographed and color-corrected in-use product shots for spec sheets & web.

C.O.nxt (formerly Charleston|Orwig) - Hartland, WI 2000-2003 
Production Artist in a marketing communications & reputation management firm for Fortune 500s & agri-business.
- Concepted ads & logos. Produced brochures & newsletters. Prepared production files.
- Consistently created PowerPoint presentations under extreme deadline for new business.
- Maintained agency website. Developed special promotional features and concepted designs.
Clients: Pfizer Animal Health, ARM & HAMMER Animal Nutrition Group, Miller Electric, Miller Brewing Co., Tecumseh Engines & Transmissions, Land O'Lakes, Dairyland Seed, Brillion Farm Equipment, Wisconsin Milk Marketing Board, World Dairy Expo, Zinpro Corp. 

Creative Technical Resources - Lincolnshire, IL 2000
Graphic Designer for a full-service agency providing marketing communications, advertising, and sales promotion. 
- Estimated projects, produced a variety of collateral across several media and designed logos.
- Managed press checks, purchased stock photos, worked directly with suppliers.
Clients: Baxter Healthcare Corporation, Allegiance, PepsiCo, Inc.

W. R. Grace & Co. (Alltech Associates, Inc.) - Deerfield, IL 1996-2000 
Designer in mar com department of an international supplier of chromatography products. 
- Helped produce a 750+ page catalog with multiple international versions.
- Designed and produced a wide variety of brochures, direct mail, print ads, packaging and collateral.

AHA! Studios (formerly Karen Johnson Productions) - Racine, WI  1996 
Freelance animation assistant for a full service animation and multi-media company specializing in character development for animated entertainment including interactive media, TV & film, and sports.
- Produced illustrations, retouched and colored animations, video games and storyboards.

Medical College of Wisconsin - Milwaukee, WI 1992-1996
- Designed lecture slide templates and interactive educational presentations (including many charts and graphs).
- Produced medical graphics for more than 10,000 slides over three-year period. 

University of Wisconsin-Madison 1992
Degree:  B. S.; Major:  Art (Graphic Design)  
Milwaukee Portfolio School (Advertising, Concepting, Art Direction) 2013

Waukesha County Business Alliance, American Institute of Graphic Arts (AIGA), United Adworkers, Eagle Scout; UW Marching Band Alumnus
Andy Mansfield
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Design, Fine Art
Marcomm, Advertising
POST DATE: 10.28.2023
Oconomowoc, WI
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