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Talent Profile
PROFILE/RESUME
Andy Mansfield  
Art Director, Graphic/Web Designer
 
Freelance Senior Art Director/Graphic Designer/Illustrator/Web Designer - Design expertise includes: new product launches, logos, brochures, newsletters, books, ads, packaging, illustration, tradeshow  booth graphics, web pages, animations and presentations. Especially strong in Photoshop and Illustrator on the computer, also traditional painting and drawing fine art.
Resume
Senior Art Director/Web Designer/Graphic Designer/Illustrator with more than 25 years of experience in designing for start-ups and Fortune 500 companies in consumer, retail, business-to-business and agri-business. Design expertise includes: new product launches, logos, brochures, ads, web sites, packaging, newsletters, illustration. Organized and detail-oriented, easy to work with and good at taking direction.

TECHNICAL SKILLS:
HTML5, CSS, jQuery, Dreamweaver, InDesign, Photoshop, Illustrator, QuarkXPress, PageMaker, PowerPoint, Acrobat - Expert Level
Flash, Fireworks, Word, Excel, Filemaker Pro, Digital Photography and Video-Premiere, Encore, iMovie, Translation projects

ANMAN Design LLC - Oconomowoc, WI  2006-current
Free-lance Art Director/Web Designer/Graphic Designer/Illustrator and owner of business that produced and managed projects including advertising, marketing communications, product launches, web design, publishing, packaging, illustration, and photography projects. Clients include: Gehl Company,  Wacker Neuson Corporation, Houghton Mifflin Harcourt Publishing Company, CST Industries, Inc. - Engineered Storage Products Company (Harvestore, Slurrystore), Winfield Solutions, LLC - A Land O'Lakes Company (AgriSolutions/CROPLAN GENETICS seed), VSA Partners

Landmark Credit Union (Integral Recruiting Solutions) – New Berlin, WI  2017
Digital Specialist (1-month contract)
- Web enhancements and updates to landmarkcu.com including a focus on an ADA project using PowerMapper site software to fix hundreds of front end issues that enable readers to scan the web pages more completely.
- Worked with agency to produce new responsive landing pages formatted into Sitefinity CMS system to support updated branding used in a new ad campaign including testing with BrowserStack site software. 

Northwestern Mutual (AQUENT) - Milwaukee, WI 2014-2016
Digital Marketing Web Development Specialist
- Enhanced and maintained the digital experience of exclusive sales force through development and
design of dozens of field web sites for representatives. Created layout of pages, selecting stock
photos, photo editing using Adobe Photoshop, animated graphics for web use and video content.
- Improved functionality, features and user experience of software. Worked with vendor to resolve issues.

Kohl’s Corporation (C2 Graphics Productivity Solutions) - Menomonee Falls, WI  2012       
Web Designer (6-month contract) at Kohl’s, a Fortune 500 specialty retail department store offering quality exclusive and national brand merchandise.
- Designed retail graphics for kohls.com including heavy use of Photoshop and Dreamweaver, repurposing images for HTML page layouts of department equities and events.
- Worked closely with content and merchandising teams to design and select imagery for site seasonal style redesign of kohls.com pages.

Harley-Davidson, Inc. (Peer Technical LLC) - Milwaukee, WI 2008-2009
Graphic Design contractor at Harley-Davidson Motor Co., a Fortune 500 global leader and builder of motorcycles. Marketing for Parts & Accessories, Custom Vehicle Operations (CVO) & Trike. Also Buell Motorcycle Company Parts & Accessories Marketing.
- Responsible for helping to increase revenue potential in Harley-Davidson dealerships through design befitting the iconic Harley-Davidson brand.
- Designed and produced Toolbox 5.0, a CD of dealer tools (on-line, sales, marketing and training) to help dealership staff become more effective at selling Harley-Davidson parts & accessories. 
- Created Harley-Davidson wholesale catalogs, interactive electronic sale catalogs and web banners.
- Designed and produced numerous signage, surveys and hangtags of new product offerings at national Harley-Davidson dealer meetings. 
- Layout and production from start to finish of a 76-page retail catalog for Buell sport performance motorcycles including parts & accessories, race parts, riding gear and other merchandise. 

Sealed Air Corporation - Diversey, Inc. (formerly JohnsonDiversey, Inc.) Sturtevant, WI 2003-2006
Marketing communications designer for a $3 billion global Fortune 1,000 manufacturer of commercial and industrial cleaning products. 
- Recognized by internal customers for outstanding graphic work pertaining to new sales, new products, new programs and training efforts.
- Developed literature for a new dispensing system with incremental annual revenue contribution of $10 million in the year of introduction.
- Designed and produced a variety of print templates, collateral, ads, logos, labels and wall charts. 
- Created many elements for many successful product launches for the North American region's largest portfolio, representing $160 million in annual revenues.
- Digitally photographed and color-corrected in-use product shots for spec sheets and web.

Charleston|Orwig, Inc. - Hartland, WI 2000-2003 
Production Artist in a marketing communications and reputation management firm for Fortune 500s and agri-business.
- Concepted ads and logos. Produced brochures and newsletters. Prepared production files.
- Developed time- and money-saving internal procedures.
- Consistently created PowerPoint presentations under extreme deadline for new business.
- Maintained agency Web site. Developed special promotional features and concepted designs.
Clients: Pfizer Animal Health, ARM & HAMMER Animal Nutrition Group, Miller Electric, Miller Brewing Co., Tecumseh Engines & Transmissions, Land O'Lakes, Dairyland Seed, Brillion Farm Equipment, Wisconsin Milk Marketing Board, World Dairy Expo, Zinpro Corp. 

Creative Technical Resources - Buffalo Grove, IL 2000
Graphic Designer for a full-service agency providing marketing communications, advertising, and sales promotion. 
- Estimated projects, produced a variety of collateral across several media and designed logos.
- Managed press checks, purchased stock photos, worked directly with suppliers.
Clients: Baxter Healthcare Corporation, Allegiance, PepsiCo, Inc.

W. R. Grace & Co. (Alltech Associates, Inc.) - Deerfield, IL 1996-2000 
Designer in mar com department of an international supplier of chromatography products. 
- Helped produce a 750+ page catalog with multiple international versions.
- Designed and produced a wide variety of brochures, direct mail, print ads, packaging and collateral.
- Formatted Web files, illustrated posters, retouched photography and silhouetting of images.

AHA! Studios - Racine, WI (formerly Karen Johnson Productions) 1996 
Free-lance animation assistant for a full service animation and multi-media company specializing in character development for animated entertainment including interactive media, TV & film, and sports.
- Produced illustrations, retouched and colored animations, video games and storyboards.

Medical College of Wisconsin - Milwaukee, WI 1992-1996
- Designed lecture slide templates and interactive educational presentations (including many charts and graphs) for 12 faculty and 24 residents.
- Produced medical graphics for more than 10,000 slides over three-year period. 
- Created database, worksheet and reports for ultrasound patients. 

University of Wisconsin-Extension Photographic Media Center - Madison, WI  1990-1992
State Historical Society of Wisconsin Visual and Sound Archives - Madison, WI 1988-1990

EDUCATION: DATE:
University of Wisconsin-Madison 1992
Degree:  Bachelor of Science; Major:  Art (Graphic Design Concentration)  
Milwaukee Area Technical College (additional study-Quark, Illustrator, FoxPro) 1994-1995
Waukesha County Technical College (additional study-Flash, 
Fundamentals of Web Design - Flash & Dreamweaver) 2006, 2008
Milwaukee Portfolio School (Advertising, Concepting, Art Direction) 2013

ASSOCIATIONS/PERSONAL:
American Institute of Graphic Arts (AIGA), United Adworkers, Eagle Scout; UW Marching Band Alumnus
Andy Mansfield
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Design, Fine Art
Industry
Marcomm, Advertising
SAMPLE WORK
POST DATE: 10.15.2017
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Oconomowoc, WI
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