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Multimedia Design Specialist
Thermotron Industries
Purpose:
The primary function of the Multimedia Design Specialist is to support the Marketing Manager and work with the Content Strategist to turn testimonies, weekly tips and tricks, case studies, infographics, etc. into bite-sized videos and visual graphics, driving content to customers. The Multimedia Design Specialist will undertake the creation of relevant videos, infographics and other designs to enhance our customer’s experience and drive pertinent content to their inbox. Secondarily, the Multimedia Design Specialist will conduct user experience (UX) research to analyze and report on user-centered design and usability of the website, email campaigns, videos, etc. They’ll zero in on users’ underlying emotional and functional needs and apply that knowledge to create an enjoyable experience that also supports business objectives.

The Multimedia Design Specialist should be a creative problem-solver, able to adapt content to various mediums, including digital (banner ads, websites, etc.) and print (ads, brochures, spec sheets, etc.), but particularly video production.

Primary Tasks and Responsibilities:

Regularly shoot, edit, and post-produce videos and photographs for the company; and post content to the appropriate platforms
Familiarity with production and post-production processes in videography preferred
Design, layout, and utilize visual storytelling in digital and print materials, while maintaining brand consistency. Materials may include:
Targeted Email Campaigns
Infographics
Advertisements
Customer Stories
Brochures
Web Pages / Landing Pages
Sales Collateral
News Articles
Case Studies
Social Media
Webinars
Tradeshow Graphics
Support tradeshow activities
Sales support
Help develop collateral – sales tools, presentations, etc.
Strengthen sales activity
Social Media visuals and support (LinkedIn, Google+, YouTube, Facebook, Twitter)
Regularly and critically analyze content for effectiveness and logical flow, and—when necessary—define more succinct solutions
Assist in building brand awareness, engagement, and customer loyalty within and throughout the industry
Must demonstrate good organizational, time and project management, problem-solving skills, as well as the ability to manage multiple projects simultaneously
Familiarity with front-end web design — utilizing a CMS, particularly Magento and Wordpress
Manage the Thermotron website, routinely updating the content, documents, and graphics
Create and manage landing pages
Work with the Content Strategist to design targeted email campaigns, using a third party email service provider
Work with external vendors to fulfill projects on time and within budget
Display excellent oral and written communication skills, including proofing and editing. Attention to detail is essential
Ensure all publications and designs meet copyright laws and practices
Must be proficient in Adobe Creative Cloud (Premiere Pro, Audition, After Effects, InDesign, Illustrator, Photos
Thermotron Industries
Thermotron Industries
Job Details
LOCATION
Holland, MI 49423
Employment Status
Full-time, On-site, Permanent position
Experience
Mid-level, Junior
Skills
Design, Production
Industry
Industrial/Product, Advertising
POST DATE: 09.10.2018
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contact:
Thermotron Industries
Tamera Kennedy
836 Brooks Ave.
Holland, MI 49423

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