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Senior Associate, Digital Strategy (Data Analyst)
The Pew Charitable Trusts
The Pew Charitable Trusts is driven by the power of knowledge to solve today's most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and invigorate civic life.
Position Overview
This position is responsible for collecting and analyzing digital analytics across all of Pew's channels and communicating key findings to the organization's senior leadership team and to colleagues in the Communications department. The major tasks include analyzing data, interpreting results, and developing clear analysis that tells the story behind the numbers for Pew's external communications activities. This role is located in Washington, DC and the individual will report to a manager in the digital team in Communications.
* Uses analytics to make recommendations to optimize performance of Pew digital properties, including website, newsletters, and social media. Analyze the data and trends to improve SEO and inform content strategies.
* Proactively collaborates with various team members to plan, execute, and evaluate content performance and A/B testing across channels.
* Communicates results effectively by telling the story behind the data and developing actionable recommendations.
* Tracks and measures metrics across the digital suite of tools at the organizational, project, campaign, and content level.

* Bachelor's degree with a focus on statistics, mathematics, computer science, marketing or similar degree experience preferred.
* A minimum of four years of applicable professional experience required.
* Strong strategic and tactical analytics and metrics understanding and skills, honed by previous digital analytics experience in either the for-profit or nonprofit arena.
* Significant experience configuring and using tag management and data management platforms required.
* Demonstrable expertise in Google Analytics, Google Tag Manager, Twitter analytics, and Facebook Insights is required.
* Experience with business intelligence platforms required. Other analytics software experience is a plus.
* Understanding of digital marketing best practices including developing and optimizing measurement frameworks for content marketing campaigns, cross-channel advertising efforts, email marketing campaigns, as well as SEO requirements.
* Proven experience using SQL to effectively manipulate various data sets, clean and prepare data for analysis, and query data for scheduled and on-demand reporting needs.
The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.
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The Pew Charitable Trusts
The Pew Charitable Trusts
Job Details
Washington, DC 20004
Employment Status
POST DATE: 09.10.2018
The Pew Charitable Trusts

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