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Digital Marketing Specialist
Beacon Funding Coportation
Job Responsibilities
• Lead generation for our 50+ person Sales Center
• Managing multi-channel campaigns in our marketing automation platform
Adobe Campaign
• Overseeing our email marketing campaigns from start-to-finish including retention
and batch-and-blasts
• Tracking success of all our campaigns using reporting on proper KPIs for email, web,
and CRM
• Establish a range of automated marketing campaigns based on various criteria
• Optimizing our web presence with landing pages and SEO
• Experience managing email list hygiene by maintaining good IP reputations for
different ISPs
• Writing content for our B2B audience for a variety of channels
• Working on a team to develop campaign ideas
• Crafting campaigns to target new customers, generate business with existing clients
• Making updates to our website and blog using a CMS
• Ability to learn from analytics and suggest improvements
• Logic for multi-channel campaigns
• Understanding audiences and segmentation to increase campaign effectiveness
• Direct interaction with marketing team’s dedicated application development team
• Monitor and develop new A/B testing initiatives on website and email
• Help with new initiatives such as new microsites, an online portal for our flagship
website, and various other portals that provide live feedback to data sources

Qualifications
• 3 -5 years of B2B marketing experience
• Marketing, business or communications degree preferred
• Strong organizational skills and able to manage multiple projects; proactive regarding
due dates and time management
• Be accountable, meet deadlines, multi-task, and work under pressure
• Excellent interpersonal skills, especially when dealing with vendors, customers, sales
team, and business partners
• Ability to write content for a B2B audience
• Editing/proof reading experience
• Has a knack for grammar
• Keen attention to detail
• Proficient with Google Analytics
• Experience with Tableau or other Business Intelligence tools is a plus
• Experience with Google Analytics, Google Search Console and Google Tag Manager
• Experience using a marketing automation platform like Hubspot, Pardot, or Adobe
Campaign preferred
• Experience with a CRM
• Proficient with working in HTML or CSS
• Proficient with Microsoft Office applications (e.g. Outlook, Word, Excel, etc.)
• Experience with content management systems (Wordpress, Wix, etc.)

Benefits
• Competitive base salary
• 401k with profit sharing
• Medical, dental, and vision insurance
• Flextime
Beacon Funding Coportation
Beacon Funding Coportation
Job Details
LOCATION
Northbrook, IL 60062
Employment Status
Full-time, On-site
Experience
Mid-level
Skills
Creative Direction
Industry
Web/Multimedia
POST DATE: 04.08.2019
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contact:
Beacon Funding Coportation
3400 Dundee Rd. Suite 180
Northbrook, IL 60062

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