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Brand Strategist
McNeill Media Group
McNeill Media Group, a Philadelphia area creative agency specializing in print and digital publishing, is looking for an enthusiastic and self-starting brand strategist to assist in the company’s ongoing marketing initiatives. 

The brand strategist will be integral in the development and execution of plans designed to increase brand awareness for McNeill properties and products. He or she should be well-versed in targeted marketing concepts, principles, and tactics with the goal of creating a program that will boost the reputation and growth of the company’s print, digital, and event products. 

Responsibilities will Include:
• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns/promotions with McNeill’s team
• Liaise with external vendors to execute promotional events and campaigns
• Analyze data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Oversee circulation development efforts, both print and digital
• Create monthly competitive advertising analysis for the publisher and account team
• Liaise between clients and the creative team

• Proven experience as marketing specialist or in a similar role
• Thorough understanding of marketing/advertising elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills. Familiarity with Launchpad and InDesign a plus. 
• Exceptional communication and writing skills 
• Proven technical writing skills and marketing copywriting
• BS/BA in marketing, communications, or equivalent
• B2B experience a plus

Compensation based on experience. McNeill Media Group offers a flexible work environment, PTO, benefits, and 401K.

For consideration, please submit resume, cover letter, two writing samples, and desired compensation with the subject line “Brand Strategist.” No phone calls, please.
McNeill Media Group
McNeill Media Group
Job Details
Yardley, PA 18966
Employment Status
Full-time, On-site, Permanent position
Mid-level, Senior
Administration, Project Management
Advertising, Publishing
POST DATE: 05.07.2019
McNeill Media Group
Shane Hickey
Requested online materials
 PDF Sample

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