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Digital Marketing Specialist
Babson College
The Digital Marketing Specialist serves on the Communications team and is responsible for implementation of the Advancement Office's digital communications and marketing presence; increasing online awareness of Babson and extending fundraising efforts through various digital channels. Specific responsibilities include, but are not limited to:

*Work with the Communications team to strengthen Babson's brand, boost visibility, advance its mission, and build its digital base.
*Manage the Advancement Office's digital and social media presence with the aim of boosting engagement.
*Project manage integration/conversion of email marketing platforms.
*Ensure that the Babson brand is integrated across all digital collateral and fits into the organization's overarching communications and brand strategy.
*Design, create, and send Babson Advancement e-newsletters, as well as digital marketing content, including graphics, videos, layouts for marketing materials, standalone landing pages, and more.
*Design and coordinate emails in consultation with Advancement staff.
*Design and execute A/B tests to optimize email opens, clicks, and conversions.


Education Requirements:

Minimum Level of Education Required Bachelor's Degree in communication, marketing, or a technical field

Position Knowledge/Skills & Abilities Requirements:

*At least 3-5 years of relevant work experience.
*Must have proven experience in Constant Contact, Salesforce CRM, Salesforce Marketing Cloud and Salesforce Community Cloud.
*Must have strong web, verbal, writing, and communication skills.
*Must have familiarity with online communities and/or social media, including the understanding of community management principles and personalization strategies.
*Must have a working knowledge of HTML/CSS, Excel, Google Analytics, and multivariate testing
*Must have an interest in the latest developments, industry trends, and best practices for community management.
*Must be a tech-savvy professional who has innovative ideas to engage and increase activity with our constituents.


Additional Experience, Skills & Abilities:

*Experience in the education industry a plus.

Interested candidates should apply via our website https://babson.wd1.myworkdayjobs.com/Staff
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here(http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf). Babson College is committed to enhancing diversity and inclusion across all levels of the College. Candidates who believe they can contribute to this value are strongly encouraged to apply.



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Babson College
Babson College
Job Details
LOCATION
Babson Park, MA 02457
Employment Status
Full-time
Experience
Mid-level
Skills
Administration
Industry
Education
POST DATE: 08.28.2019
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contact:
Babson College

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