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Manager, Undergraduate Enrollment Marketing
Babson College
The Manager, Undergraduate Enrollment Marketing focuses on generating awareness for Babson's undergraduate program and executing effective strategies to manage the prospective student journey from inquiry to enrollment. Serve as the lead contact for Undergraduate Admission and Undergraduate School partners. They develops a holistic, integrated marketing strategy for undergraduate enrollment that will help the Undergraduate School meet or exceed enrollment goals and ensure that undergraduate marketing activities are aligned with institutional brand and strategy.

•	Develop, maintain, and share the integrated marketing plan and communications strategy for undergraduate enrollment. Partner with the Director of Undergraduate Admission to help meet or exceed enrollment goals (including quality, size, diversity, etc.). Utilizes Agile and Scrum theory and practices to ensure efficient and productive enrollment marketing.
•	Implement the overall marketing and communications strategy for undergraduate admission efforts, including but not limited to printed materials, email communications, website presence, and major admission event support.
•	Partner with Undergraduate Admission to manage the relationship with direct marketing partner for undergraduate admission to ensure communications are on message and on brand. Review results and performance of partner.
•	Work closely with the Dean/Director of Undergraduate Admission to determine reporting and data needs, and review data and performance of efforts on a regular basis to optimize marketing and communications strategies. Communicate results to key undergraduate school stakeholders including the President's Office, Dean of the Undergraduate School, Dean of Student Affairs, Vice Provost for International and Multicultural Education, and Senior Vice President of Advancement.
•	As it relates to enrollment marketing communication efforts, serve as the point person and primary contact for departments, partners, and HUBS including the Undergraduate Center for Career Development, Student Financial Services (SFS), International Student and Scholar Services (ISSS), Office of Student Diversity and Inclusion, Office of Community Engagement and Multifaith Programs, Undergraduate Academic Services, Centers and Institutes, and HUBS.

Dotted line management of Coordinator, Enrollment Marketing

Education Requirements:
Minimum Level of Education Required Bachelor's degree, preferably in marketing or communications

Additional Required Skills and Abilities:
•	At least 6-8 years of previous experience.
•	Prior undergraduate or independent enrollment experience.
•	Excellent organization and project management skills.

Interested candidates should apply via our website
We are an equal opportunity employer. 

Apply Here:

Please apply online at:
Babson College
Babson College
Job Details
Babson Park, MA 02457
Employment Status
POST DATE: 08.29.2019

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