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Digital Campaign Specialist
Babson College
The Digital Campaign Specialist focuses on creating and executing the automated campaigns and content for Babson's graduate programs. This position designs and implements automated communications that support the prospective student journeys from awareness (search) to enrollment. Specifically responsible for managing the marketing automation platform to design and execute communications, developing and monitoring prospect journeys including content creation and landing page development, reviewing segmentation, and monitoring results.

•	Responsible for managing all aspects of the marketing automation platform related to Admissions, including but not limited to building, maintaining and standardizing emails, email templates, and lead forms; sending emails; overseeing multiple email campaigns at one time; tracking analytics; list/data management; and segmentation. Utilizes Agile and Scrum theory and practices to ensure efficient and productive enrollment marketing.
•	Supports the creation, distribution, and quality assurance testing of email communications, ensuring compliance with best practices including A/B testing for emails and landing pages.
•	Analyzes and interprets campaign performance results and recommends best practices and strategy based on analytics. Leverages data analysis, competitive research, and customer insights to continuously enhance landing pages, email, and the campaign content. Tracks and reports out on engagement metrics for campaigns to the Senior Director, Enrollment Marketing Strategy and Graduate Marketing Manager on a regular basis. Contributes strategic recommendations for ongoing planning and enhancements, optimizing communication strategies, enhancing data integrity, and improving strategic outreach.
•	Designs and implements approved prospect journeys that support the revenue model for enrollment management. Monitors audience segmentation, oversees implementation of lead scoring, and optimizes landing pages to improve engagement and meet enrollment goals. Develops end user personas to create more catered prospective student journeys.

Education Requirements:
Minimum Level of Education Required Bachelor's Degree in communication, marketing, or a technical field

Position Knowledge/Skills & Abilities Requirements:
•	At least 3-5 years of relevant work experience.
•	Must have proven experience with a marketing automation platform.
•	Must have strong web, verbal, writing, and communication skills.
•	Must have excellent project management skills and attention to detail.
•	Must have a working knowledge of HTML and basic Web design.
•	Ability to work both independently and as part of a team.

Interested candidates should apply via our website
We are an equal opportunity employer. 

Apply Here:

Please apply online at:
Babson College
Babson College
Job Details
Babson Park, MA 02457
Employment Status
POST DATE: 08.29.2019

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