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Marketing Manager
Practising Law Institute
Join PLI and represent the legal community’s premier provider of continuing education and research services as a Marketing Manager in our New York office. Work in a collaborative environment that prides itself on a genuine commitment to a work-life balance (3+ weeks of vacation days!). Grow your career and help us attract new customers to our award-winning programming, while driving engagement among our expansive international audience.

For more than 80 years, PLI has served the legal community with innovative products and quality programming, building a sterling reputation spanning the country.

Your responsibilities as Marketing Manager

In conjunction with the Director of Marketing, create, implement and lead multichannel marketing efforts in assigned practice area(s) and understand program and product performance to achieve budgetary goals.
Understand and utilize key tools of Salesforce Marketing Cloud and Pardot for segmentation, and for building emails and landing pages.
Communicate regularly with key stakeholders across the organization, including program attorneys, publishing and membership staff to align on marketing efforts, budget-to-actual numbers, internal and external mailing lists and/or advertising opportunities, and more.
Create, maintain and edit CMS pages.
Gain an understanding of available information and bring a data-driven perspective to inform and guide marketing strategies.
Communicate with third party resources to identify promotional opportunities and relationships as well as negotiating marketing partnerships for advertising/insertions/listings to promote publications.
Other duties, as assigned.
Qualified candidates will have:

A Bachelor's Degree and 3-5 years’ experience with multi-channel marketing (direct mail, email, digital marketing) in a business-to-business environment.
Knowledge of databases and list segmentation required as well as managing revenue and expense budgets.
Excellent interpersonal and communications skills.
Strong computer skills with knowledge of Microsoft Office suite.
Knowledge or experience with marketing technologies (such as Salesforce Marketing Cloud and/or Pardot, Marketo, Unica, etc), as well as knowledge or experience working with a content management system.
Must have strong analytical and creative thinking skills.
Strong project management, time management and organizational skills with the ability to maintain and adhere to deadlines while juggling multiple time-sensitive projects simultaneously.
Must be self-motivated, proactive and able to work effectively both independently and as part of a team.
Your benefits at PLI

PLI offers a generous benefits package and is committed to creating an interesting, collegial, and supportive work environment:

Medical, dental and vision plans for employees and their families
Generous employer contribution to employee retirement savings account
Ample paid time off and holidays, summer Fridays
Career development o
Practising Law Institute
Practising Law Institute
Job Details
New York, NY 10032
Employment Status
Full-time, On-site, Permanent position
POST DATE: 11.06.2019
Practising Law Institute
Nicole Polanco

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