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Digital Marketing Manager
FZ Creative
Purpose:
The Digital Marketing Manager works within a close-knit team to build strategy around digital marketing channels and capabilities and oversee activation and execution on behalf of our clients. Responsibilities include providing leadership, guidance and support of digital strategy based on clients’ objectives and consumer insights and data.

Position Responsibilities:
• Digital Strategy and Execution Management?
• Lead client calls ?
• With a thorough knowledge of digital first media campaigns, will work to create best in class, integrated media plans that support overall business and marketing KPIs.?
• Ensures that the agency delivers solutions that are on-strategy and consistently produce measurable results that exceed the client’s expectations.?
• Responsible for creating strategic and tactical digital marketing execution plans.?
• Responsible for driving traffic, conversion and ROI for all digital acquisition channels.?
• Develop actionable audience-based strategies to increase new customer acquisition and improve customer retention?

Analytics and Optimization:
• Tracks performance of digital marketing initiatives for multiple accounts using Google Analytics, Google & Bing Paid Search platforms (PPC campaigns in general), Magento, Social Media and Email automation platform, HubSpot.?


Industry and Client Leadership:
• Accountable for the measurable success of programs, campaigns, and projects develops for our clients.?
• Communicates effectively with all disciplines to ensure client alignment. 
• Assists in defining project specifications based on client needs and requirements.?
• Own/Manage/Track advertising budget for clients?
• Conducts research into clients’ industries as needed.?
• Evaluates vendors within the digital space to ensure best-in-class partners.?


Qualifications:
• A minimum of 3+ years’ experience working in digital marketing agency.?
• Experienced using digital marketing tools such as, but not limited to, Google?
• Analytics and AdWords, paid social platforms (Facebook Ads, Pinterest, LinkedIn, etc.), email marketing (Mailchimp, HubSpot, Dotmailer, etc.), and programmatic technology.?
• Knowledge and experience with online marketing tools and best practices.?
• Basic knowledge of web design procedures.?
• Leadership skills and strategic vision.?
FZ Creative
FZ Creative
Job Details
LOCATION
Yardley, PA 19067
Employment Status
Freelance/contract
Experience
Mid-level, Senior
Skills
Administration, Sales
Industry
Industrial/Product, Web/Multimedia
POST DATE: 03.09.2020
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contact:
FZ Creative
Charles Barrett
10 N MAIN ST
STE 5
Yardley, PA 19067

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