CHL Logo
Job Listing
Creative Lead in MSP
Employer Shared Upon Application
As the Creative Lead on the marketing team of this growing, familiar brand, you will ensure complete, consistent, and unified execution of branded marketing tactics. In this dual role of hands-on designer and creative department leader, you’ll bring positioning to life across all marketing elements, plus create and lead content development where needed throughout the ecosystem.

The Creative Lead will develop, manage, and help execute (with marketing VP) the content strategy. Develop (with direct reports) the master style guide and all event, advertising campaign, and environmental execution standards for use in digital and print marketing tools by employees/franchisees. Help refresh the brand through public and internal channels.

This is a working manager position, so excellent current design skills are required. The role will plan, create, and do. We’re looking for a left-right brain mix of vision/imagination/content creation with the ability to execute (and manage execution) with excellence. The Creative Lead will see problems and fix them.

This new team, which is growing a 50-year-old brand, is a combination of permanent and freelance employees that will report to the Creative Lead, and Creative Lead reports to the Vice President of Marketing.


Essential Functions and Accountabilities


> Strategy: Under supervision of the VP Marketing, develop all master- and event-level style guides and message positioning to suit all channels of creative expression.

> Planning: Apply brand strategies to develop relevant stories and visual standards for all marketing vehicles.

> Oversee maintenance and publication of weekly and monthly content and creative production calendars for use by internal staff and appropriate suppliers.

> Participate actively in annual, quarterly, monthly, and weekly marketing planning to ensure creative consistency to all delivery vehicles.

> Create themed catalogs with photo concepting and styling.

> Elevate the look and feel of our company website, making it our flagship store and a state-of-the-art user-friendly research tool for our customers and stores. Anticipate continuous refresh of content.

> Work with others as a champion of brand compliance and consistency.

> Supervise Art Managers to ensure application of brand standards in all creative work (style guides, templates, and finished delivery vehicles).

> Manage the performance of all direct reports, contract workers, and external partners to ensure timely execution of conceptual creative activities and vehicular production.

People Development

> Creative team: Develop and manage 6-10 direct reports. Conduct annual reviews of performance.

> Supplier relationships: Provide overall performance evaluation of creative and production agencies via quarterly scorecard review.

Knowledge and Education Requirement

Bachelor’s degree in related field and minimum of eight years related experience; or equivalent com
Employer Shared Upon Application
Employer Shared Upon Application
Job Details
St. Paul, MN
Employment Status
Creative Direction, Design
Industrial/Product, Fashion
POST DATE: 08.31.2020
Soladay Olson | Connections for Creatives
Heather Olson
7373 Ann Court
Eden Prairie, MN 55346
Requested online materials

Home | Browse Jobs | Browse Creative Talent | Privacy Policy & terms of use | Advertising Opportunities | About Us | Contact Us
©2020 Coyne & Blanchard, Inc. All Rights Reserved.