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Marketing Director
Alliance Defending Freedom
Alliance Defending Freedom is seeking a highly creative Marketing Director in either Scottsdale, AZ or Ashburn, VA. As the Marketing Director, you are a vital part of the Media and Advocacy Communications Team. In this role, you report to the VP of Media and Advocacy Communications and are responsible for the implementation of strategic projects and campaigns of the Advocacy Communications Team.

Your Essential Responsibilities:

In this position, you will:

Oversee research, development, implementation, measurement and evaluation of comprehensive and targeted marketing projects and initiatives that advance ADF’s brand,  mission and priorities.
Direct the work of creative and digital staff responsible for producing video, visual, digital, print and audio resources for deployment in owned and paid campaigns.
Oversee and conduct the assessment and translation of market research - including focus groups and polling of target audiences - into actionable marketing plans, content, products and events.
Ensure campaigns are developed and executed on time and on budget, and meet established performance standards.
Draft and manage vendor contracts and manage vendors’ projects meet established requirements.
Oversee marketing and advocacy event planning, execution and evaluation.
Work closely with and ADF’s creative, social media, media relations and editorial teams to ensure an integrated and comprehensive approach to advocacy campaign and event planning and execution.
Anticipate, identify and secure opportunities for alliance partners to join ADF in advocating for shared values and objectives.
Develop strategic relationships with key alliance partners in order to leverage consistent messages and issue positioning.
Measure, evaluate and published reports on the effectiveness of campaign results, or the optimization required to improve the results, of campaigns.

Knowledge of:

Current marketing and/or advertising tools and strategies
Evaluating and integrating polling and focus-group data into campaigns
Emerging marketing and/or advocacy campaign trends
Web, app and social media management principles, including web and social media analytics, and search engine optimization
Graphic design and/or principles of photography

Please see our website for further information and pre-requisites.
Please apply online at:
Alliance Defending Freedom
Alliance Defending Freedom
Job Details
Scottsdale, AZ 85260
Employment Status
Full-time, Permanent position
POST DATE: 02.04.2021
Alliance Defending Freedom

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