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Copywriter
Crown Media
Copywriter (Hallmark Channel)


The Role


Its an exciting time to join Crown Media and become part of our award-winning in-house creative agency, Crown Global Brand Group. We are a collaborative, diverse and inclusive team of creatives who take pride in our work, company and brand.


We are seeking a highly skilled Copywriter to join this expanding creative team. The Copywriter is a primary member of the Crown Global Brand Group and is responsible for executing across multiple platforms for all Crown Media businesses, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Movies Now, Hallmark Publishing and SVOD, AVOD services. The ideal candidate is responsible for creating conceptual and engaging copy for consumer communications, product descriptions, brand materials, digital copy for AVOD, SVOD platforms, App store copy, presentation decks, taglines, movie titles, franchises, Marketing, Digital, and Print collateral that reinforces and evolves our brand. 

Essential Functions

The Copywriter will partner with key cross-functional Brand Team Leaders on copy development for creative, understanding the appropriate tone of the brand. The ideal candidate is passionate about owning our voice and crafts copy that engages and informs our target audiences.

Manage and execute original copy for Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Movies Now, Hallmark Publishing and SVOD, AVOD services.
Team-player able to collaborate cross-functionally with Team Leaders on copy development for their creative, understanding the appropriate brand voice
Strong communicator, both written and verbal, who understands the association between strategy, content, brand and audience
Able to receive, modify or redevelop creative in response to feedback from Team Leaders
Proactively seeks out information when necessary
Conceives copy for marketing emails, brand voice, style guides, presentation pitch decks, consumer communications, app store copy, titling for movies, franchises, taglines, diverse slogans and promotional copy needed to support businesses
Review and adjust existing brand copy for consistency
Participate in briefs, brainstorms and team meetings
Translate Creative Brief concepts into effective and original copy
Strategic thinker, with strong grasp of major social media platforms (Facebook, Twitter, Pinterest, and Instagram) and how to apply them to achieve brand goals
Qualifications
Required

 

A PORTFOLIO (link or PDF) MUST BE SUBMITTED WITH YOUR APPLICATION TO BE CONSIDERED
5+ years of copywriting experience at a brand creative team, entertainment field or creative agency
Bachelor's degree in a related field (marketing/advertising/communications/journalism)

Share a portfolio, website, or links to writing samples in a PDF
 

Preferred

Knowledge and passion for Crown Media brand family
Previous experience in the entertainment industry is a plus
Experience in B-to-B Distribution & Ad Sales Market
Crown Media
Crown Media
Job Details
LOCATION
Studio City, CA 91604
Employment Status
Full-time
Experience
Senior
Skills
Creative Direction
Industry
Film/Video, Advertising
POST DATE: 07.20.2021
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contact:
Crown Media
Lilibeth Gonzalez
12700 Ventura Boulevard, Suite 200
Studio City, CA 91604

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