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Content Marketing Manager
Babson College
The Content Marketing Manager drives creation, curation, and evolution of content across multiple platforms to support Babson’s strategic plan. They are an experienced marketer and highly creative and productive writer who develops and executes content marketing strategies, including but not limited to digital communications for undergraduate, graduate, and executive education audiences and enrollment goals.
 Partners with the creative, marketing, and design teams, and campus partners, to ideate and define content goals.
* Tells Babson's story and value proposition by writing copy for product webpages, email communications, original articles, white papers, social content, videos and presentations, print collateral etc.
* Works collaboratively to analyze, create, and maintain messaging in a timely and consistent manner.
* Adapts content to fit needs of different audiences, channels, and roles/personas.
* Keeps up to date with content trends, audience preferences, and advancements in technology and research content and market trends to ensure that content is relevant and appealing.
* Ensures that SEO strategies are effectively implemented.
* Manages content calendars and ensure that the content remains consistent across all platforms.
* Partners with the Director, Content Strategy to evaluate digital channels for user experience, finding opportunities for short-term updates and long-term improvements based on platform goals.
* Assumes additional responsibilities as required.
Position Knowledge/Skills and Abilities Requirements:
* Bachelor's Degree in Marketing, Journalism, Communications or related field
* At least 6-8 years of increasingly responsible work experience in marketing, journalism, PR, or related communications fields. Master's Degree Preferred.
* Excellent editing skills: pays attention to the details and can be counted on to spot errors or misses in copy or messaging and turn in error-free work product.
* Experienced in managing and organizing content marketing workflows and adapting and reprioritizing quickly to meet evolving business needs.
* Willing to experiment with creating new forms of content and for new channels.
* Welcomes and incorporates feedback and understands the value of working together to accomplish more than what is possible individually.
* Excellent communication/collaboration skills and experience working with diverse stakeholders, seniority levels and teams.
* Highly proactive and self-motivated.
* Envisions and proposes new methods to perform tasks that support Entrepreneurial Thought & Action (ET&A); takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.
* Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
* May require some late evening/weekend work.

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Babson College
Babson College
Job Details
LOCATION
Wellesley, MA 02482
Employment Status
Full-time
POST DATE: 01.10.2022
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contact:
Babson College
Human Resources

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