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Digital Marketing Manager
YouthBuild USA
This position will lead digital marketing and communications initiatives, including day-to-day content creation for the organization’s website, social media channels, email campaigns, intranet, and other digital platforms. 

Essential Duties/Responsibilities
- Manage and execute digital campaigns that are consistent with the Marketing and Communications Team’s overarching marketing strategies.
- Develop website content by using a CMS platform (WordPress) and manage day-to-day operations to ensure website is fresh and relevant.
- Map out and execute a comprehensive social media marketing plan to engage current followers and expand audiences across all platforms (Facebook, Twitter, LinkedIn, Instagram, and YouTube).
- Manage reporting and analytics for website, social channels, and email communications, while tracking and evaluating the overall performance of each platform to develop more effective campaigns.
- Monitor and respond to trends in social media tools, applications, channels, design, and strategy.
- Design and create powerful and engaging social media content with on-brand imagery and videos.
- Strengthen YouthBuild’s brand positioning by collaborating with our International Team to amplify the work of YouthBuild programs globally.   
- Manage the planning and execution of photography, video, and multimedia content; develop a library of high-quality photos, videos and other digital assets that focus on YouthBuild’s stories of transformation.
- Oversee the production and creation of internal and external newsletters.
- Support the development, execution, and distribution of interdepartmental collateral.
- Update and manage an editorial content calendar.
- Develop social media guidelines, policies, and procedures.
- Establish Subject Matter Experts and a cohesive process for gathering and filtering social media content.
- Identify and leverage internal brand ambassadors to amplify YouthBuild’s work on social media.

Education & Experience Required
- Bachelor’s degree required and at least 3–5 years relevant experience.
- Strong knowledge of digital marketing principles, analytics, design proficiencies and innovative best practices.
- Savvy with social media (organic and paid); extensive experience building and maintaining a robust follower base across all social platforms.
- Dynamic storyteller and creative writer with a strong passion for creating inspiring content.
- Basic photo and video editing skills, and the ability to manage external photography and video production consultants.
YouthBuild USA
YouthBuild USA
Job Details
LOCATION
Roxbury, MA 02119
Employment Status
Full-time
Experience
Mid-level
Industry
Marcomm
POST DATE: 06.17.2022
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contact:
YouthBuild USA
Roscoe Thomas

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