We're building the anti-Hallmark. If Hallmark is Britney, we're Avril — hyperpersonalized, emotionally raw, and powered by state-of-the-art generative AI. Looking for an Art Director /Creative Leader to build and lead our design team.
About Us
We're an 18-person team of engineers, product managers, designers from Shutterfly, Playground, and Gelato creating something the greeting card industry has never seen: a platform where every card is genuinely personal — not "pick a template and swap the name" personal, but holy-shit-how-did-they-know-me personal.

Our MVP launches in January. The tech is real. The team is stacked. Now we need a creative leader to own the vision.

The Role
You'll be our first Art Director — equal parts hands-on creator and team builder. This isn't a "manage from a distance" gig. You'll be in the trenches crafting prompts, directing style, and shipping designs while simultaneously recruiting and leading the design team we'll scale into 2026.

What you'll own:
Creative vision across hundreds of art styles, character transformations, and typography systems

Recruiting and hiring designers, illustrators, and prompt specialists

Generative AI workflows — you'll prompt, iterate, and art-direct outputs from Flux, Midjourney, and custom models

Hero fonts and copywriting direction that actually sounds like a human wrote it

The look and feel that makes Millennials and Gen Z stop scrolling

You're our person if:
Your portfolio makes people feel something (not just "that's nice")

You've shipped consumer products people actually use

You're fluent in generative AI tools — prompting is a creative skill, not a chore

You have range: editorial illustration, character design, bold typography, emotional storytelling

Have experience managing designers, reviewing their work and delegating

You understand pop culture the way a DJ reads a room

You can recruit talent and give feedback that makes people better

Print production knowledge is a plus (we ship physical products)

This is probably not for you if:
You think AI is a threat, not a tool

You need months of process before shipping

You're precious about your designs getting iterated

You want a big-company pace

The Details
Commitment: Full-time contractor (1099), potential conversion to FTE

Compensation: Competitive rate + equity conversation on the table

Location: Remote (US preferred, flexible for exceptional candidates)

Start: Mid-December 2025

Duration: Ongoing — we're building a company, not a campaign

Why Now
January MVP. Growing team. Category-defining product. The greeting card industry is a $30B dinosaur waiting for a meteor. We're the meteor.

If you want to build something people will actually remember, let's talk.

To Apply
Send your portfolio and a short note on:

A design you made that you're emotionally proud of (not just technically)

Your experience with generative AI tools

When you could start.