Are you a master at crafting headlines that grab attention and convert? Can you transform complex copy into a succinct, digestible, and relatable brand story? Wintrust is hiring a sharp and experienced financial services B2C Copywriter to bring our brand to life across a variety of advertising and marketing channels. Candidates should persuade our audiences through bold writing, be strategic thinkers, and collaborate to solve creative challenges.

What You'll Do

•Work closely with marketers, designers, and subject matter experts to concept high- impact B2C marketing ideas that are successful across multiple lines of business and diverse media outlets.
•Write compelling, brand-aligned copy that strengthens visibility, builds trust, spurs action, and supports enterprise marketing initiatives. This includes sharp headlines, pithy ad copy, succinct scripts, and gripping digital copy, as well as informational and benefit-driven content.
•Comprehend strategic briefs and develop work that's on brand and strategy. Distill and transform complex information into concise, clear, persuasive copy.
•Review and edit your copy and others’ for accuracy and consistency with brand guidelines.
•Maintain compliance and brand standards on all marketing materials.
•Manage multiple projects and deadlines effectively while adapting to feedback for high-quality output.
•Prepare and present work to Marketing leadership for approval.
•Participate in brainstorming and strategic planning sessions.
•Use campaign data and insights to develop targeted solutions.
•Keep projects on track, taking advantage of our project management system.
•Become an expert in Wintrust products, banker/LO enablement, and customer needs across multiple lines of business.
•Innovate our creative by identifying and executing on consumer financial behavior trends and marketing strategies.


Qualifications

•Must have 4 – 6 years minimum of proven experience as a B2C Copywriter with a focus on financial services or other regulated industry (both agency and in-house experience preferred).
•Diverse portfolio of work across advertising mediums and marketing channels.
•Proactive and creative problem-solver, with an understanding of brand strategy, voice, and tone.
•Outstanding verbal and written communication, time-management, organizational, and research skills.
•Collaborative spirit and cool under pressure. Takes feedback and incorporates it. Meets deadlines in a fast-paced, ever-evolving environment.
•Eye for proofreading and familiarity with AP Style or similar editorial standards; ability to quickly learn and apply our in-house style guide.
•Proficient in Microsoft Office, project management platforms (Workfront), and various marketing and design programs.
•Ability to work onsite in Rosemont 3 days per week