Designer with extensive background both as a freelancer and on staff. Expertise encompasses all aspects of graphic design including creative concept exploration and implementation, branding and logo development, design of promotional material, direct mail, advertising, package design, infographics, website concept development and UI design.

Currently residing and working on the West Coast in Mission Viejo, California, Andrea earned her BFA at the School of Visual Arts in NYC. Gaining her initial experience at a design studio specializing in packaging, she subsequently worked for a number of design firms in NYC with a varied clientele ranging from the toy industry to consumer packaging, from food to pharmaceutical to household products.  Andrea continues to freelance for clients on both the East and West Coast including her favorite not for profit educational and outreach organizations.

EastWest design with direction (2007 – present) Mission Viejo, CA 
Owner / Creative Director

Overview:  Freelance graphic design services including creative concept exploration and implementation, branding and logo development, design of promotional material, infographics, direct mail, advertising, package design, website concept development, UI design.

Clients:
Coastal Marine Biolabs, Integrative Biosciences Program, Ventura, CA
Developed highly successful branding and corporate identity program. Logo utilized on all promotional material, building signage, website. Branding increased community awareness of CMB contributing to the success of this unique educational program.  Concept development & implementation of  “Wall of Fame” on-site installation recognizing sponsors of CMB. Ongoing design of promotional materials, including brochures, infographics, logos and webpage UI design. www.dnabarcodingassistant.org, www.studentdnabarcoding.org, www.educationandbarcoding.org

Bivenne Fine Art, Cromwell, CT
Logo design, webpage concept development & UI design. www.bivennefineart.com

Companions for Life, Dog & Cat Training with Joel Silverman, Southern CA
Developed logos and promotional materials for upcoming Animal Planet television series highlighting the importance of open-minded pet training techniques.

U.S. CAD, Inc.,  Autodesk Software Solutions Provider, Costa Mesa, CA
Created Sustainable by Design logo for green building initiative. Logo incorporated on company promos, trade show displays and website.  Developed multi-faceted promotional campaign for SCCS 2008 trade show, including advertisements in Cadalyst Magazine, direct mail pieces, and email campaigns. 

Institute for Neurology & Neurosurgery, Saint Barnabas Medical Center, Livingston, NJ
Designed series of informational brochures detailing specialized Neuropsychology services.  Promotions generated significant increase in clients seeking Neurofeedback therapy.

The Chesapeake Group, Inc., Branding & Package Design, Cincinnati/New York
Concept development and design of packaging and logos for: high end line of pasta sauces, specialty pet treats, arts & crafts products for children.

Freelance Graphic Design (1999 – 2007) Hauppauge, NY
Senior Graphic Designer

Clients:
The Chesapeake Group, Inc., Branding & Package Design, Cincinnati/New York
Graphic design/package design, panel extensions, sku extensions, branding and logo development, name generation    
Partial product list: Barilla, Bob Evans, Bienfang, Chiquita, Elmers, Marzetti, Rubbermaid

Synthesis BioCommunications, Ventura, CA
Corporate identity development, presentation materials

Anatta World Health & Education Outreach, Summit, NJ
Corporate identity development, promotions, brochure series

Colorful Health, Nutrition Counseling, New Jersey
Corporate identity development, publications

Prior Employment History

Deskey Associates, Inc., Consumer Package & Product Design, New York, NY
Graphic Designer
All aspects of graphic design/package design including:  creative concept development and implementation, client meetings, project direction, photo shoots, production

Polan & Waski Ltd., Consumer Package & Product Design for Toy Industry, New York, NY
Graphic Designer
Graphic design, package/product design, comprehensives, mechanicals

Software Proficiencies
Adobe Illustrator CS6, Adobe Photoshop CS6, Adobe InDesign CS6, Adobe Acrobat, Microsoft Office Suite 

Education 
BFA, School of Visual Arts, NYC