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Talent Profile
PROFILE/RESUME
Annie Wu  
Art Direction & Graphic Design
 
20+ years of experience in fast paced, high volume, deadline-driven and constantly evolving Digital Advertising/Marketing industry.

Produces relevant work based on strategic and brand needs that increases brand awareness, helps drives site traffic , CRM, and overall digital footprint. 

Ability to work efficiently and collaboratively to create a unified vision.

Create cutting edge designs and visual styles in a variety of production-ready formats.

Additional ability to turn original hand sketched art into computerized vector logos.
Resume
FREELANCE creative, New York, NY 2008-Present

Clients: Lord Jameson, VPar, Strikeforce Communications, Draft FCB, Wishbone, Spoon&Fork, Depirro/Garrone, Flashpoint, Juice, Harrison & Star, Flywheel, Calcium
• Demonstrated exceptional conceptual abilities in new business pitches
• Quick ability to problem solve successfully manages client expectations
• Rapidly developed two major, well-received creative campaigns (Premarin DTC and  
   Prevnar 13 DTC)
• Created a wide range of highly stylized, results-getting promotional materials, from 
   media kits to interactive sales aids
• Well versed working with layer comps in Photoshop to design interactive materials 
    including iPad sales aids and banners

GROUP ART SUPERVISOR,
GSW WORLDWIDE, New York, NY and Columbus, OH 2007-2008
Accounts: Johnson & Johnson/Ethicon, Merck, Eli Lilly
• Oversaw several high-impact campaigns, which earned the agency its first 
   creative award
• Demonstrated mastery of all project formats, including print, web, and video
• Fully involved in new business efforts, which encompassed capabilities presentations and 
   strategic development overviews

ART SUPERVISOR, DRAFT FCB, New York, NY 2005-2007
Accounts: Cyberonics, Synagis, Flumist, Mircera, Opana
• Generated innovative ad campaigns across all media platforms and contributed 
   extensively to new business pitches
• Worked directly with account team to formulate timelines for numerous assignments
• Supervised designers, retouchers, and studio artists to establish visual synergy on each 
   brand
• Conducted press-runs to ensure correct color and finish of each assignment

SENIOR ART DIRECTOR, WISHBONE, New York, NY 2003-2005
Accounts: Sonata, Depakote, Flumist
• Managed creative teams to create heavy-volumes of print and digital assignments, 
   including award-winning work for Sonata
• Commissioned final art with photographers and art buyers
• Successfully launched 3D direct mail campaigns, resulting in an unprecedented 21% 
   response rate

ART DIRECTOR, EURO RSCG ADVERTISING, New York, NY 2002-2003
Accounts: Effexor XR, Foradil, Xeloda
• Collaborated with creatives to develop consistent branding in journal ads, visual aids, and 
   other promotional materials
• Managed new creative exploratory presentations for existing clients
• Effectively guided junior art directors in adhering to style guidelines for each brand

ART DIRECTOR, DEUTSCH ADVERTISING, New York, NY 1999-2002
Accounts: Almay, Bank One, Coke, GNC, Grand Marnier, Tommy Hilfiger, Verizon, Zoloft
• Promoted to junior art director after successfully assisting senior creative teams with 
   design work
• Handled design tasks for concept development of various projects developed by creative 
   directors, including print ads, billboards, and TV Storyboards
• Oversaw production of finished projects and partnered with creative teams on new 
   business pitches

AWARDS : 2010 Effy • 2008 James E. Burke Award • 2005 RX Club

Education: Fashion Institute of Technology | School of Visual Arts

Computer Skills: InDesign | Photoshop | Illustrator | Quarkxpress

Specialized Skills: Adept in working with photoshop layer comps and Illustrator Art Boards

Additional skills: Flightcheck/prepress, traditional comp skills, hand sketching, 
                         troubleshooting, fluent in mandarin chinese

REFERENCES AVAILABLE ON REQUEST
Annie Wu
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Creative Direction, Art Direction
Industry
Advertising, Fashion
POST DATE: 02.27.2020
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New York, NY
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