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Talent Profile
Chris J. Bash, MBA  
Marketing Director/Founding Partner
Versatile business and marketing professional with over twenty years experience covering a wide variety of industries. Highly developed analytical and creative problem solving skills. Known for an ability to provide effective, innovative ideas which increase efficiency and build brand awareness—ultimately improving bottom lines. Earned Executive MBA 
in 2012 with additional experience in strategical and global management, finance operations and trend and cash flow analysis.

• Events Organization
• Creative Direction
• Consultation
• Strategy Development
• Leadership
• Strategical Analysis
• Project Management
• Presentation Delivery

• Adobe Creative Suite
• WordPress
• Microsoft Word
• Keynote
• SalesForce
• Constant Contact
• MailChimp
• Weebly & Dreamweaver

• Dimensional Fund Advisors
• National Instruments
• Motorola
• Freescale Semiconductor
• Alcatel 
• Ericsson
• Texas Charter Schools Association
• Texas School for the Deaf Foundation
• Texas Thoroughbred Association
• Realty Austin
• O'Connell Robertson
• Tequila 512
• Round Rock Express
• CiCi’s Pizza
• Travis Boats & Motors, Inc.
• CR Development Group
• Pulchritude & Meridian Bliss
Marketing & Branding Consultant February 2019–present 
• Assists in all areas of marketing, including branding, designing, copywriting and social media 
• Defines marketing strategies, identifies the most appropriate message, and executes these strategies
• Monitors outcomes, identifies new markets, and positions services and products accurately and effectively

O'Connell Robertson, Austin, Texas
Corporate Director of Marketing February 2020-October 2020
• Assisted firm Principals in analysis of marketing opportunities supporting the firm's business plan.
• Oversaw the marketing team including resource allocation, scheduling, mentoring and supervision.
• Directed and oversaw communications/marketing materials and brand standards.
• Gained firm positive exposure and establishes as a thought leader through PR efforts.
• Developed, monitored, and analyzed the annual marketing and business development budgets.

Texas School for the Deaf Foundation, Austin, Texas 
Board of Directors November 2018–present Board of Directors
Raises and disburses funds aimed at helping deaf children and students at TSDF as well as all deaf children and students across Texas.

Texas Charter Schools Association, Austin, Texas
Director of Marketing April 2015–February 2019
TCSA works to accelerate student achievement in Texas by strengthening and supporting a diverse set of effective, public charter schools.
• Assisted in the 85th TX Legislative Session with the historic achievement of securing $60 million in facilities funding ($200/student) for TX public charter schools.
• Developed annual marketing plan taking into account advocacy, quality and growth
• Initiated and produced strategic and creative marketing campaigns in accordance with the mission, objectives and directives
• Managed the association's brand to ensure consistency, integrity and relevance across all media and communications
• Created documents, graphics, presentations and other materials in support of the overall mission
• Worked with public and government affairs staff to develop advocacy, grassroots materials and public relations initiatives

Exercise & Excess, LLC, Austin, Texas
Founding Partner June 2012–present
Parent company of two DBAs which combine exercise and socializing with over 4,000 members in Austin, TX

Dimensional Fund Advisors, Austin, Texas May 2007–March 2015
Senior Designer
Investment firm headquartered in Austin, Texas with offices worldwide
• Led strategic positioning, messaging and communication efforts for Austin office during two–year long headquarter transition from Santa Monica to Austin
• Collaboration with global sales teams on strategy development and creative execution for support collateral aiding in increasing assets under management from $140 billion to $230 billion/64%
• Rebranded sales force marketing and presentation materials contributing to $1.7 billion in new business
• Designed and implemented look–and–feel for newly developed Defined Contributions team aiding in the team’s efforts to reach $15 billion asset milestone
• Established relationships in Austin, Texas with multiple printing vendors saving company 35% annually in printing costs

MDS Advertising, Austin, Texas
Senior Designer/Consultant – Independent Contractor September 2006–May 2007
Full service, award–winning advertising agency specializing in the real estate industry
• Implemented marketing strategies, positioning and design for the investment group CR Development Group (CRDG) with land development and hospitality projects based in Costa Rica, Panama and Nicaragua valued up to $80 million
• Rebranded Realty Austin updating their logo, website, magazine advertisements and business cards creating a consistent look and message helping secure their spot as first on best lists in Austin
• Launched two spas with cohesive branding packages, including logo and collateral design, storefront channel lettering, advertisements and a web presence: Pulchritude based in Dallas, Texas and Meridian Bliss based in Austin, TX

National Instruments, Austin, Texas
Senior Designer – Aquent Contractor September 2005–August 2006
Global producer of automated test equipment and virtual instrumentation software
• Art directed and project managed print materials showcasing wide range of hardware offerings which aided in record annual revenue for National Instruments in 2006 of $660 million, a 15.5% increase from the previous year
• Supported global sales office teams selling to 30,000 companies in 91 countries with packaging and promotional materials translated and customized for each region
• Updated tradeshow materials and directional signage for 12th annual NI Week tradeshow with more than 2,500 attendees
• Consulted with internal sales force members establishing messaging for higher education–targeted materials
• Served as a consultant to the internal communications team in developing company–related materials aiming to build employee loyalty, decrease employee turnover and keep company in Fortune Top 100 Companies to work for list

Freescale Semiconductor, Austin, Texas
Designer – Liaison Resources Contractor February 2004–September 2005
Global manufacturer of microcontrollers, microprocessors and semiconductors for use in automotive, consumer, industrial and networking markets.
• Collaborated with Austin advertising agency Sicolamartin in establishing rebranding and standardization procedures upon Motorola announcing their semiconductor division would be divested to create Freescale Semiconductor
• Conceptualized and designed marketing materials supporting global sales force in generating a profit of $563 million in 2005, reaching 368 on Fortune Top 500 list
• Provided direction and assistance for materials in tradeshows worldwide including inaugural Freescale Technology Forum conference with more than 40,000 attendees to date
• Created branding and signage for first Freescale Marathon, formerly Motorola Marathon, with over 5,000 participants

Wallace Price Creative Group, Austin, Texas
Art Director July 1999–August 2003
Full service, award–winning advertising agency specializing in the sports industry
• Art directed Texas Thoroughbred magazine, a monthly four–color publication of the Texas Thoroughbred Association, earning several American Horse Publications awards in areas of general excellence, editorial and photography
• Implemented position and strategy guidance in rebranding Travis Boats & Motors, Inc. product offering catalogues during company expansion from 24 to 39 retail outlets in 7 states
• Developed branding, advertisements, programs and media–related materials for new minor league baseball team, the Round Rock Express, helping to break the Double–A league attendance record from 2000 to 2004, to 3,374,337 total

Texas Tech University, Rawls College of Business, Lubbock, Texas
Executive Master of Business Administration August 2012
GPA 3.44/4.0
Texas Tech University, Lubbock, Texas
Bachelor of Arts in Advertising December 1997
Graduated cum laude, GPA 3.76/4.0

• 2014, 2012 and 2011 Graphic Design USA magazine’s Certificate of Excellence: Dimensional Fund Advisors matrix book
• 2012 The Graduate School, Texas Tech University: Graduate Certificate in Leadership
• 2010 How In-HOWse design awards: First place–Annual book cover category: Dimensional Fund Advisors matrix book
• 2008 Silver Summit Award: 4/Color consumer product/service brochure: CRDG’s Coco Bay Estates brochure
• 2008 Two Platinum Hermes awards: CRDG’s Coco Bay Estates brochure and Realty Austin double spread magazine ad
• 2001 American Horse Publication annual awards: First Place–General excellence; First Place–Specialty publication
• 2001 & 2000 Best of the Ballparks Competition: Best game program
Chris J. Bash, MBA
Full-time, On-site, Permanent position
Project Management, Creative Direction
Marcomm, Advertising
POST DATE: 04.21.2020
Austin, TX
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