Edwin Heaven
Creative Director/Sr. Writer
"EDWIN HEAVEN WRITES LIKE HELL." ... Herb Caen, San Francisco Chronicle
"EDWIN HEAVEN GETS PEOPLE TO TURN ON, TUNE IN AND DROP EVERYTHING—HE'S THAT GOOD!" … Jerry Gibbons, CEO DDB; Exec. V.P., AAAA
“EDWIN HEAVEN, IN EVERY SENSE OF THE WORD, IS A RENAISSANCE MAN." … Sean Moncrieff, Newstalk Radio Ireland.
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When I first arrived in San Francisco, I put my money where my mouth was, so to speak, and took out billboards that read: EDWIN HEAVEN WRITES LIKE HELL.
From then on, I created fresh, innovative, compelling campaigns for the likes of J. Walter Thompson, McCann Erickson, Publicis & Hal Riney and Guthy-Renker, among others, on such accounts as Chevron, Sprint, Wells Fargo, Dole, Principal Secret, Del Monte and Proactiv—winning numerous awards along the way including AAF’s “Best In The West” Addys seventeen times.
"Edwin Heaven gets people to turn on, tune in and drop everything—he's that good!" (Jerry Gibbons, CEO DDB; Exec. V.P., AAAA)
I enjoy, especially, guiding newly emerging companies. Did such a thorough job branding a startup called eGroups that Yahoo purchased it for half-a-billion dollars.
“Edwin Heaven, in every sense of the word, is a renaissance man.” (Sean Moncrieff, Newstalk Radio Ireland)
Invented Throx, socks that come in threes, so when you lose one you still have a pair—The Cure for the Missing Sock. Appeared on Shark Tank, The Big Idea with Donny Deutsch and The Today Show with Kathie Lee. Reader's Digest awarded it “Best Innovation!” Adweek crowned it “Best Solution!”
Wrote and sold over a dozen screenplays. Wrote and directed “The Organist”, an official entry at 21 international film festivals. Wrote for Jonathan Winters, Rich Little and Tim Conway. Co-authored the hit musical-comedy "Beach Blanket Babylon’s ‘Makin’ Whoopee!’".
Am the author of the novel The Word’s Most Handsome Man. (“Madcap and wicked: a very funny novel!” ~ T.C. Boyle)
Taught the Creative Process and Short Form Writing at the Academy of Art University.
And speaking of short form, named the San Francisco Giants' mascot LOU SEAL.