Generating ideas, fostering awareness in others and using my knowledge to develop concepts and solutions are key factors to my everyday thought process. With over 15 years of traditional print, branding, web, and conceptual experience, I thrive in a somewhat chaotic setting, an unpredictable environment where there is room to roam, share, and learn from others. Teamwork + Unity: The power of many is greater than the power of one. Treat one another with respect, welcome new ideas, and encourage everyone to step up and go the extra mile by doing what needs to be done.
I believe in developing well-thought-out and executed design solutions to instill brand equity, loyalty, and growth. HIGHLIGHTS OF QUALIFICATIONS Strong work ethic, self-motivated, creative professional. National and international vendor management experience. Ability to meet deadlines with attention to detail in an organized and timely manner. Bilingual (English/Spanish) FULL-TIME EXPERIENCE G elements, Mill Valley, CA Principal, Creative Director 2008 - current Jackson Family Wines, Santa Rosa, CA In-house Senior Designer/Creative Manager 2012 - 2013 Restoration Hardware, Corte Madera, CA Brand Packaging Department, Senior Designer 2003 - 2006 Rainforest Delights, San Francisco, CA Partner, Sales & Marketing Representative 1999 - 2004 Import & distribution of products from Costa Rica U.S. & Canada Marketing, Branding, Package Design FULL-TIME CONTRACT EXPERIENCE Summer 2019 ClifBar and Company, Senior Designer 2017-2020 Elsa L. Inc., Senior Designer 2014-March 2017 Snapfish, Senior Visual Designer 2009-2012 Formation Brands, Senior Designer 2011 Monster Products, Senior Designer, Project Management 2007-2009 Elsa L. Inc., Art Direction, Design, Project Management CLIENTS Artifex Elsa L. Inc. Formation Brands Gap Inc. GuideBoat Company The Herb Somm iCarryAlls by XiaoZhi Snapfish Stadt Group Ltd. Sweet E Organic Williams-Sonoma, Inc. FASHION + TEXTILE EXPERIENCE Responsible for both national and international brands • Snapfish: apparel/accessories - design, art direction, photography, surface graphics, pattern and product design - production, global toolkit development/implementation • Gap Inc.: apparel - tech packs, packaging, label, and branding design - production • Jackson Family Wines: soft goods - accessories - apparel - interior design - surface graphics, pattern, and product design - production • Restoration Hardware: home decor - soft goods - surface graphics, textile design, package design - production - press checks - floor set reviews • Elsa L. Inc: home decor - surface graphics, pattern, and product design - production • Formation Brands: tabletop products - surface graphics, pattern, and product design - production • Guideboat Co.: apparel - outdoor gear - product signage, art direction, branding, catalog design - layout - production • iCarryAlls: tech cases - product development - design, surface & pattern design - production • Private Collection: apparel - “activism” wear - sold on zazzle.comproduct development - design - production EDUCATION Academy of Art University, San Francisco, CA B.F.A. Graphic Design 1985-1988 SOFTWARE Adobe CC: Illustrator, Photoshop, InDesign, Premiere Pro, Lightroom, Acrobat Professional. Microsoft Office, JIRA MEMBERSHIPS AIGA, San Francisco & Marin Bicycle Coalition, Sierra Club, SFMOMA ACTIVIST ACTIVITY 2020-2021 Member of the Mill Valley DEI (Diversity, Equity, Inclusion) Task Force https://www.cityofmillvalley.org/news/displaynews.htm?NewsID=2842&TargetID=85