Generating ideas, fostering awareness in others and using my knowledge to develop concepts and solutions are key factors to my everyday thought process.
With over 15 years of traditional print, branding, web, and conceptual experience, I thrive in a somewhat chaotic setting, an unpredictable environment where there is room to roam, share, and learn from others.
Teamwork + Unity: The power of many is greater than the power of one. Treat one another with respect, welcome new ideas, and encourage everyone to step up and go the extra mile by doing what needs to be done.

I believe in developing well-thought-out and executed design solutions to instill brand equity, loyalty, and growth.

HIGHLIGHTS OF QUALIFICATIONS 
Strong work ethic, self-motivated, creative professional. 
National and international vendor management experience.
Ability to meet deadlines with attention to detail in an organized and timely manner.
Bilingual (English/Spanish) 

FULL-TIME EXPERIENCE
G elements, Mill Valley, CA
Principal, Creative Director 2008 - current

Jackson Family Wines, Santa Rosa, CA
In-house Senior Designer/Creative Manager 2012 - 2013

Restoration Hardware, Corte Madera, CA
Brand Packaging Department, Senior Designer 2003 - 2006

Rainforest Delights, San Francisco, CA
Partner, Sales & Marketing Representative 1999 - 2004
Import & distribution of products from Costa Rica 
U.S. & Canada Marketing, Branding, Package Design

FULL-TIME CONTRACT EXPERIENCE
Summer 2019 ClifBar and Company, Senior Designer
2017-2020 Elsa L. Inc., Senior Designer
2014-March 2017 Snapfish, Senior Visual Designer 
2009-2012 Formation Brands, Senior Designer
2011 Monster Products, Senior Designer, Project Management
2007-2009 Elsa L. Inc., Art Direction, Design, Project Management

CLIENTS
Artifex
Elsa L. Inc.
Formation Brands
Gap Inc.
GuideBoat Company
The Herb Somm 
iCarryAlls by XiaoZhi
Snapfish
Stadt Group Ltd.
Sweet E Organic
Williams-Sonoma, Inc.

FASHION + TEXTILE EXPERIENCE 
Responsible for both national and international brands
• Snapfish: apparel/accessories - design, art direction, photography, surface graphics, pattern and product design - production, global toolkit development/implementation
• Gap Inc.: apparel - tech packs, packaging, label, and branding design - production
• Jackson Family Wines: soft goods - accessories - apparel - interior design - surface graphics, pattern, and product design - production
• Restoration Hardware: home decor - soft goods - surface graphics, textile design, package design - production - press checks - floor set reviews
• Elsa L. Inc: home decor - surface graphics, pattern, and product design - production
• Formation Brands: tabletop products - surface graphics, pattern, and product design - production
• Guideboat Co.: apparel - outdoor gear - product signage, art direction, branding, catalog design - layout - production
• iCarryAlls: tech cases - product development - design, surface & pattern design - production
• Private Collection: apparel - “activism” wear - sold on zazzle.comproduct development - design - production 

EDUCATION
Academy of Art University, San Francisco, CA
B.F.A. Graphic Design 1985-1988

SOFTWARE
Adobe CC: Illustrator, Photoshop, InDesign, Premiere Pro, Lightroom, Acrobat Professional. Microsoft Office, JIRA 

MEMBERSHIPS
AIGA, San Francisco & Marin Bicycle Coalition, Sierra Club, SFMOMA

ACTIVIST ACTIVITY
2020-2021 Member of the Mill Valley DEI (Diversity, Equity, Inclusion) Task Force
https://www.cityofmillvalley.org/news/displaynews.htm?NewsID=2842&TargetID=85