Highly accomplished, energetic self-starter known for easy grasp of creative concepts. Graduate of University of Cincinnati DAAP Program (Design, Art, Architecture & Planning) with close to 20 years experience in advertising, corporate and freelance environments. Reputed for collaborative, quick and efficient work style that seamlessly ushers projects from the initial idea to final art to the printer. Shines in creative concepting and brainstorming with design team and stakeholders. Thrives on high client satisfaction and developing long-term relationships. Expertise features creative direction in both print and web, as well as print and interaction design including but not limited to: brochures, product catalogs, newsletters, magazines, corporate identity, advertising, direct mail and outdoor advertising. Interactive experience includes b2b, b2c and 501c3 websites, online advertising and splash pages. Brand experience includes: Jewell, Thirty-One Gifts, Nationwide Insurance, The Limited, Max & Erma's, Chase Bank, The Longaberger Company, DSW Inc., Charles Penzone, Nationwide Children's Hospital, Robbins Sports Flooring, Digineer, Inc., Wayward Seed Farm and Dragonfly Neo V Restaurant, among others. Agency experience (full-time and contract) includes: GSW Worldwide, Conrad | Phillips | Vutech, Ologie, Base Art Co., LaineGabriel, Engauge (formerly Ten United), HGA Advertising, Ryan Partnership and IDC Design.
WORK EXPERIENCE: January 2006 – Present Brelsford Creative Columbus, Ohio Title: Freelance Art Director Clients include digital and print; B2B, B2C, retail, fashion, healthcare, pharma, entertainment and direct sales. January 2015 – December 2016 THE LIMITED, LLC Columbus, Ohio Title: Manager, Creative Design & Digital Production Art Director and Producer of THELIMITED.COM photography. Manage vendor relationship, plan photo shoots, lead model castings and manage 1.3 million dollar photography budget. Ensure consistency in product photography and design and develop the E-com Photo Standards Guide to support the initiative. Key player and lead creative on the Brand Initiative team, designing the 2015 Brand Standards guide for the company and continuing to increase brand awareness and saturation company-wide. September 2012 – December 2014 Thirty-One Gifts Communities Columbus, Ohio April 2013 – December 2014 Jewell Title: Creative Manager April 2013 – December 2014 Sr. Designer September 2012 – April 2013 Integral player in a small team chosen to launch the fashion brand division of Thirty-One Gifts. Built brand and brand standards critical to the launch of the company in April 2013. Concepted and strategized Look Books, Guides to Style, and all other printed material. Designed and produced from start to finish seasonal Look Book. Creative directed both lifestyle and product photo shoots. Managed photography budget. Managed design freelancers and vendor relationships. Concepted design and wrote copy for the company Facebook page. September 2012 – April 2013 All’Asta Title: Senior Graphic Designer Brand design and standards overhaul of the little sister company of Thirty-One. Management of creative team and freelancers and creative direction of photo shoots. January 2006-Present B. Creative Columbus, Ohio Title: Owner/Freelance Senior Art Director Clients include The Longaberger Company, The Wexner Center for the Arts, Ologie, Conrad, Phillips & Vutech, Inc., Ryan Partnership, The Tees that Bind, Dragonfly Neo-V, IDC Design and GSW Worldwide. December 2010-February 2012 Thirty-One Gifts Columbus, Ohio Title: Senior Graphic Designer Art Direction, conception and design of internal communications collateral, advertising, consultant facing materials, and Spring 2012 Catalog. September 2007-August 2009 Holcomb, Gallagher, Adams, Inc. Columbus, Ohio Title: Senior Art Director Art direction, conception and design of advertisements, print collateral and websites. Managed projects from conception to completion. November 2003-December 2005 The Longaberger Company Newark, Ohio Title: Art Director Art direction, conception and design of advertisements and print collateral including catalogs, promotional sales flyers and direct mail pieces. Managed projects and relationships with freelance designers and outside vendors. April 2002-November 2003 Freelance Art Director Cincinnati, Ohio Designed print collateral, advertising and websites. Clients included Willow Design Group, DeanHouston, Mann Bukvic Olsen, CG Design Group, Five & Dime Design, Crystal Creative Products and The Longaberger Company. December 1999-March 2002 DesignCrew, Inc. Cincinnati, Ohio Title: Art Director Art directed and designed print collateral, advertising and web materials. Managed projects from conception to completion. Attended press checks and art directed photo shoots and freelance illustrators. Clients included Robbins Sports Flooring, The Longaberger Company, Smuckers and Digineer (web-based solutions for healthcare companies). June 1998-December 1999 Crystal Creative Products, Inc. Middletown, Ohio Title: Senior Designer; Freelancer Created artwork and illustrations for gift bags, gift boxes and tissue paper. Designed layout of planograms and endcap displays. Prepared files for flexographic and five-color process output. Negotiated prices and usage rights with artists. Major clients included Target and Wal-Mart. June 1997-September 1997 January 1998-March 1998 Anthem Blue Cross and Blue Shield Mason, Ohio Title: Design Co-op Designed print vehicles including brochures, newsletters and promotional collateral. June 1996-September 1996 January 1997-March 1997 Huffy Bicycle Miamisburg, Ohio Title: Design Co-op Assisted in adult and juvenile products, designed POP, labels and signage. Comped labels for bicycle prototypes and assisted with market research. EDUCATION: 1993-1998 University of Cincinnati College of Design, Architecture, Art, and Planning Degree: Bachelor of Science in Graphic Design Participated in the Cooperative Education Program. SKILLS: Skilled in InDesign, Photoshop, Illustrator and QuarkXPress OTHER: 2005, 2006 Served on The Big Event Committee as Designer for print collateral associated with The Wexner Center�s Big Event. November 2001 Received ADCC Certificate of Merit-Environmental Design Solution (Digineer, Inc.)