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Talent Profile
Heather Brelsford  
Creative Manager
Highly accomplished, energetic self-starter known for easy grasp of creative concepts. Graduate of University of Cincinnati DAAP Program (Design, Art, Architecture & Planning) with close to 20 years experience in advertising, corporate and freelance environments. Reputed for collaborative, quick and efficient work style that seamlessly ushers projects from the initial idea to final art to the printer. Shines in creative concepting and brainstorming with design team and stakeholders. Thrives on high client satisfaction and developing long-term relationships.

Expertise features creative direction in both print and web, as well as print and interaction design including but not limited to: brochures, product catalogs, newsletters, magazines, corporate identity, advertising, direct mail and outdoor advertising. Interactive experience includes b2b, b2c and 501c3 websites, online advertising and splash pages.

Brand experience includes: Jewell, Thirty-One Gifts,  Nationwide Insurance, The Limited, Max & Erma's, Chase Bank, The Longaberger Company, DSW Inc., Charles Penzone, Nationwide Children's Hospital, Robbins Sports Flooring, Digineer, Inc., Wayward Seed Farm and Dragonfly Neo V Restaurant, among others.

Agency experience (full-time and contract) includes: GSW Worldwide, Conrad | Phillips | Vutech, Ologie, Base Art Co., LaineGabriel, Engauge (formerly Ten United), HGA Advertising, Ryan Partnership and IDC Design.

January 2006 – Present
Brelsford Creative
Columbus, Ohio
Title: Freelance Art Director 
Clients include digital and print; B2B, B2C, retail, fashion, healthcare, pharma, entertainment and direct sales.

January 2015 – December 2016
Columbus, Ohio
Title: Manager, Creative Design & Digital Production 
Art Director and Producer of THELIMITED.COM photography. 
Manage vendor relationship, plan photo shoots, lead model castings and manage 1.3 million dollar photography budget. Ensure consistency in product photography and design and develop the E-com Photo Standards Guide to support the initiative. Key player and lead creative on the Brand Initiative team, designing the 2015 Brand Standards guide for the company and continuing to increase brand awareness and saturation company-wide. 

September 2012 – December 2014
Thirty-One Gifts Communities
Columbus, Ohio

April 2013 – December 2014
Title: Creative Manager April 2013 – December 2014
Sr. Designer September 2012 – April 2013
Integral player in a small team chosen to launch the fashion brand division of Thirty-One Gifts. Built brand and brand standards critical to the launch of the company in April 2013. Concepted and strategized Look Books, Guides to Style, and all other printed material. Designed and produced from start to finish seasonal Look Book. Creative directed both lifestyle and product photo shoots. Managed photography budget. Managed design freelancers and vendor relationships. Concepted design and wrote copy for the company Facebook page.

September 2012 – April 2013
Title: Senior Graphic Designer
Brand design and standards overhaul of the little sister company of Thirty-One.  Management of creative team and freelancers and creative direction of photo shoots.

January 2006-Present
B. Creative
Columbus, Ohio
Title: Owner/Freelance Senior Art Director 
Clients include The Longaberger Company, The Wexner Center for the Arts, Ologie, Conrad, Phillips & Vutech, Inc., Ryan Partnership, The Tees that Bind, Dragonfly Neo-V, IDC Design and GSW Worldwide.

December 2010-February 2012
Thirty-One Gifts
Columbus, Ohio
Title: Senior Graphic Designer
Art Direction, conception and design of internal communications collateral, advertising, consultant facing materials, and Spring 2012 Catalog.

September 2007-August 2009
Holcomb, Gallagher, Adams, Inc.
Columbus, Ohio
Title: Senior Art Director 
Art direction, conception and design of advertisements, print collateral and websites. Managed projects from conception to completion. 

November 2003-December 2005
The Longaberger Company
Newark, Ohio
Title: Art Director 
Art direction, conception and design of advertisements and print collateral including catalogs, promotional sales flyers and direct mail pieces. Managed projects and relationships with freelance designers and outside vendors.

April 2002-November 2003
Freelance Art Director 
Cincinnati, Ohio
Designed print collateral, advertising and websites. Clients included Willow Design Group, DeanHouston, Mann Bukvic Olsen, CG Design Group, Five & Dime Design, Crystal Creative Products and The Longaberger Company. 

December 1999-March 2002
DesignCrew, Inc. 
Cincinnati, Ohio
Title: Art Director 
Art directed and designed print collateral, advertising and web materials. Managed projects from conception to completion. Attended press checks and art directed photo shoots and freelance illustrators. Clients included Robbins Sports Flooring, The Longaberger Company, Smuckers and Digineer (web-based solutions for healthcare companies).

June 1998-December 1999
Crystal Creative Products, Inc. 
Middletown, Ohio
Title: Senior Designer; Freelancer
Created artwork and illustrations for gift bags, 
gift boxes and tissue paper. Designed layout of planograms and endcap displays. Prepared files for flexographic and five-color process output. Negotiated prices and usage rights with artists. Major clients included Target and Wal-Mart.

June 1997-September 1997
January 1998-March 1998
Anthem Blue Cross and Blue Shield
Mason, Ohio
Title: Design Co-op
Designed print vehicles including brochures, newsletters and promotional collateral.

June 1996-September 1996
January 1997-March 1997
Huffy Bicycle
Miamisburg, Ohio
Title: Design Co-op
Assisted in adult and juvenile products, designed POP, labels and signage. Comped labels for bicycle prototypes and assisted with market research. 

University of Cincinnati 
College of Design, Architecture, Art, and Planning
Degree: Bachelor of Science in Graphic Design
Participated in the Cooperative Education Program.

Skilled in InDesign, Photoshop, Illustrator and QuarkXPress

2005, 2006
Served on The Big Event Committee as Designer for print collateral associated with The Wexner Center�s Big Event.

November 2001
Received ADCC Certificate of Merit-Environmental Design Solution (Digineer, Inc.)
Heather Brelsford
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Creative Direction, Art Direction
Print, Marcomm
POST DATE: 12.03.2020
Gahanna, OH
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