CHL Logo
Talent Profile
PROFILE/RESUME
Karla Dominguez  
Senior Designer
 
I’m a full-time freelance designer in San Francisco equipped with over 10 years of design experience. I’ve spent the last 8 years specializing in food packaging and brand development. I have worked with brands such as Ghirardelli Chocolate, Lotus Biscoff, Lindt Chocolate, Nutiva Super Foods, Tres Agaves, Robeks Juice and Otis McAllister.

I collaborate with sales and marketing to successfully accomplish strategic and marketing objectives through design and visual communications. I assist in branding, packaging, point of sale, advertising, promotions, e-blasts and newsletters, trade communications, catalogs and environmental graphics for various bay area companies.
Resume
EDUCATION
San Diego State University, San Diego, CA

Bachelor of Arts, Graphic Design 8/02 – 5/03

WORK EXPERIENCE
Freelance Design & Art Direction
Senior Designer 04/13 – Present
As art director, I collaborate with upper management, sales and marketing to successfully accomplish strategic and marketing objectives. I assist in branding, packaging, point of sale, advertising, promotions, e-blasts and newsletters, trade communications, catalogs and environmental graphics for various bay area companies.

Ghirardelli Chocolate Company| San Leandro, CA
Senior Designer 06/08 – 03/13
• Recruited by Lindt & Sprungli Australia to lead a packaging design innovation for a new 
   product and worked directly with the VP of Marketing to deliver on strategy
• Managed vendors, freelancers, printers, illustrators and photographers
• Re-designed the 2010 Valentine’s gift portfolio resulting in sales growth of +34%
• Art directed Photo shoots with top local Photographers for all marketing needs
• Reviewed and approved production’s press ready mechanicals
• Assisted in training Designers in pre-press file set-up, 3-D renderings, photo shoots art 
   direction, photo retouching and press checks

Ghirardelli Chocolate Company| San Leandro, CA
Graphic Designer  05/06 – 06/08
• Collaborated daily with Brand Managers on projects ranging from new packaging and 
   collateral design to print advertising and point of sale signage and materials 
• Extensive photo retouching, color correction, pre-press production muscles flexed daily
• Conducted press checks nationally and internationally for quality assurance
• Pre-press file production for intricate printing techniques that are unique to the brand
• Worked with the Restaurant and Retail division in very tight timelines to create store 
   signage, environmental graphics and gift designs for brand stores across the U.S.

Akasha Group LLC| Orinda, CA
Graphic Designer 5/04 – 5/06
• Development of new brands, creation of complex corporate identities, brand style guides,    
   product re-designs and exhibition designs
• Managed design team of both in-house graphic designers and freelance developers
• Created artwork marketing collateral such as ads, point of sale displays and on-line

PBHS Inc.| Santa Rosa, CA
Graphic Designer 3/04 – 9/04
• Worked directly with clients to develop all aspects of brand identity including logos,    
   stationary, direct mail pieces, marketing collateral, brochures and signage
• Managed multiple projects from concept to printing a fast-paced environment
• Sourced printers and vendors to work within clients budget and needs

Buchanan Design Studio| San Diego, CA
Graphic Designer 5/03 – 1/04
• Assisted in the creation of multi-disciplinary branding solutions for a various companies  
   including Marriott, Hilton, Arterra Restaurant, Marin Bay Club, San Diego Zoo and A.I.G.A.
• Executed competitive research, color and fonts studies, story boarding and Illustration
• Sketched/designed Ideas for new product launches and supporting campaigns
• Created mock-ups and sales support for client presentations

SKILLS
Art Direction
Expert Photo Retouching
Pre-press
Branding

SOFTWARE
Adobe CS6/CC Suite
Microsoft Office
HTML and CSS

TRAINING
Academy X Training
Web Design
Advanced CS6
Karla Dominguez
Seeking
Freelance/contract
Experience
Senior
Skills
Design, Art Direction
Industry
Print
SAMPLE WORK
POST DATE: 07.28.2015
share
San Francisco, CA
Home | Browse Jobs | Browse Creative Talent | Privacy Policy & terms of use | Advertising Opportunities | About Us | Contact Us
©2020 Coyne & Blanchard, Inc. All Rights Reserved.