I am an award-winning graphic designer with a passion for typography and color, and a dynamic style that ranges from elegant to playful to edgy. Keeping my client’s strategic vision in mind, I give them the visually compelling tools they need to grow their businesses and stand out in the marketplace. My reputation for producing memorable design solutions, on time and on budget, has engendered lasting relationships with clients that range from non-profit arts organizations, to fashion designers, to corporations, and racing sailboat teams. My current clients, for whom I provide ongoing design services, include a performing arts center and a new music ensemble . My portfolio includes logos, brand identity, ads, posters, book covers, booklets, brochures, newsletters, announcement cards, invitations, tee shirts, signage, banners, billboards, and web design, as well as some packaging and editorial experience. I take a project from concept through production including design, project management, staff supervision, client and vendor interface, copy editing and image manipulation. I am MAC based with a proficiency in InDesign, Photoshop, Illustrator, WIX, Pages, Numbers, Constant Contact, and Mail Chimp. I am available for free-lance graphic design and web assignments.
• EDUCATION – MA, New School for Social Research, Media Studies – concentration in communication and media production – BFA, The Cooper Union – fine arts, graphic design and photography – Continuing Education, The American University of Paris, The New School, Parsons School of Design, FIT, Raritan Valley Community College • COMPUTER PROGRAMS MAC platform: Proficient in In-Design, Photoshop, Illustrator, Quark Xpress, WIX, Constant Contact, Mail Chimp, and Facebook; good working knowledge of Word, PowerPoint, Excel, Pages, Numbers. • DESIGN SKILLS I have extensive experience as an award-winning Graphic Designer/Art Director designing logos, brand identity, posters, brochures, booklets, newsletters, CDs, banners, signage, billboards, and websites, as well as some packaging and editorial experience. I handle all aspects of the design process—concept through production, image manipulation, project management, client and vendor interface. • FREELANCE CLIENTS INCLUDE NJPAC (New Jersey Performing Arts Center) HRPAC (Hudson Riverfront Performing Arts Center) Nina McLemore (fashion designer) FIT (Fashion Institute of Technology) Da Capo Chamber Players (new music ensemble) Continuum (new music ensemble) New York Consortium for New Music NJ Autism Center of Excellence Coordinating Center at Montclair University Delaware River Port Authority PATCO Train Line Newport (RI) Art Museum Black Maria Film & Video Festival Hudson West Productions International Film Seminars Behnaz Sarafpour (fashion designer) Empyrean Capital Group Pompidou Center, Paris Canadian Cultural Center, Paris • WORK EXPERIENCE 1986 – present LIADIDA DESIGN, Weehawken and Califon, NJ Graphic Design, Art Direction for a variety of clients from corporations to fashion to non-profit performing arts organization – Projects include logos, brand identity, posters, brochures, CDs, signage, environmental graphics, clothing graphics, and web design, as well as some packaging and editorial design 2003–present HRPAC (Hudson Riverfront Performing Arts Center), Weehawken, NJ (freelance) Graphic Design/Project Supervision – Design and coordinate materials for the UBS Atrium Series, Summer Concerts on the Hudson, and fundraising Galas, including logos and brand identity, posters, booklets, newsletters, invitations, advertising, banners, billboards, web design, Constant Contact, and Facebook event page management – Supplier liaison 2014–2017 NJPAC (New Jersey Performing Arts Center), Newark, NJ (freelance) Graphic Design within brand parameters for various projects, including the Arts Education Division – Design includes logos, posters, booklets, invitations, banners, teacher reference guides, program announcements 2006-2013 UBS FINANCIAL SERVICES INC., Weehawken, NJ (p/t freelance) Graphic Designer/Brand Specialist – Design and production of ads, brochures, invitations, html emails, templates in accordance with corporate brand guidelines 2000-2005 WINDIGO DESIGN/WINDIGO ARCHITECTS, Morristown, NJ (p/t staff) Art Director/Graphic Designer/Project Manager for architectural, graphic design and R&D company – Designed and coordinated in-house and external projects including print advertising, corporate ID, logos, booklets, newsletters, brochures, posters, invitations, signage, packaging, web design, clothing graphics, race car and sailing graphics – Supervised 1-2 production assistants 2005–2007 FERRY DESIGN (p/t) Partner/Graphic Designer – Designed logos, invitations, web sites, presentation graphics, booklets, brochures, invitations 1984–1986 JANE ETHE, INC., New York, NY (p/t freelance) Assistant Art Director/Production Artist – Assisted in the design and production for fashion and home furnishings catalogues and magazines for Tiffany, Macy's, Ethan Allen, J.P. Stevens and Singer, among others • TEACHING 1982–2002 (part time) COLLEGE: PRATT Institute, Brooklyn, NY; PARSONS School of Design (NYC and Paris); FIT (Fashion Institute of Technology), NYC; RUTGERS, Newark, NJ; BERGEN COMMUNITY COLLEGE, Paramus, NJ – Adjunct Instructor in Graphic Design, Typography, Creative Process, Compute Graphics (QuarkXPress, Illustrator, Photoshop), History of Design, Portfolio Development, and Drawing, as well as new course development, curriculum revision, admissions portfolio reviews, student exhibitions, internships, and special events. ELEMENTARY: NEWARK COMMUNITY SCHOOL FOR THE ARTS, Newark, NJ Artist-in-Residence – "ALPINE" arts-in-education pilot project for grades K–8, including gifted and learning disabled classes; as well as workshops for teacher in developing projects for creative curriculum enhancement. • AWARDS 2001 PATCO/DRPA (Delaware River Port Authority Transit Corporation) Station Enhancement Competition: winner of juried competition to design column signage for seven train stations that run between Philadelphia, PA and Lindenwold, NJ 1991 New Jersey State Council on the Arts Fellowship: For photo/audio interdisciplinary work 1988 New School/Parsons Film Festival: Honorable Mention for "TUG"– independent short film 1985 New Jersey State Council on the Arts Fellowship in Drawing • PUBLICATIONS 2003 AMERICAN CORPORATE IDENTITY/19: Logo racing sailboat COURAGEOUS CREATIVITY USA: Pop-up 3-D viewer promotion piece for Newport Art LOGO 2003: Logo for Newport Art Museum's 90th anniversary celebration 2002 AMERICAN CORPORATE IDENTITY/18: Logo for WINDIGO LAKE GEORGE CREATIVITY USA: Invitation design 2001 LOGO 2001: Logos, EMPYREAN CAPITAL GROUP and THE INVISIBLE CHEF AMERICAN CORPORATE IDENTITY/17: Logos for EMPYREAN CAPITAL GROUP and THE INVISIBLE CHEF 2000 STEP-BY-STEP GRAPHICS magazine: Featured designer for 'CITYVISIONS' poster for CCNY MFA in Media Arts; PRINT Magazine, Regional Design Annual: BLACK MARIA FILM & VIDEO FESTIVAL poster & T-shirt