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Talent Profile
Lia Di Stefano  
F/L Graphic Designer
I am an award-winning graphic designer with a passion for typography and color, and a dynamic style that ranges from elegant to playful to edgy. Keeping my client’s strategic vision in mind, I give them the visually compelling tools they need to grow their businesses and stand out in the marketplace. My reputation for producing memorable design solutions, on time and on budget, has engendered lasting relationships with clients that range from non-profit arts organizations, to fashion designers, to corporations, and racing sailboat teams. My current clients, for whom I provide ongoing design services, include a performing arts center and a new music ensemble .

My portfolio includes logos, brand identity, ads, posters, book covers,  booklets, brochures, newsletters, announcement cards, invitations, tee shirts, signage, banners, billboards, and web design, as well as some packaging and editorial experience. I take a project from concept through production including design, project management, staff supervision, client and vendor interface, copy editing and image manipulation. 

I am MAC based with a proficiency in InDesign, Photoshop, Illustrator, WIX, Pages, Numbers, Constant Contact, and Mail Chimp.

I am available for free-lance graphic design and web assignments.
   – MA, New School for Social Research, Media Studies – concentration in communication 
      and media production
   – BFA, The Cooper Union – fine arts, graphic design and photography
   – Continuing Education, The American University of Paris, The New School, Parsons 
      School of Design, FIT, Raritan Valley Community College                                         

MAC platform: Proficient in In-Design, Photoshop, Illustrator, Quark Xpress, WIX, Constant Contact, Mail Chimp, and Facebook; good working knowledge of Word, PowerPoint, Excel, Pages, Numbers.

I have extensive experience as an award-winning Graphic Designer/Art Director designing logos, brand identity, posters, brochures, booklets, newsletters, CDs, banners, signage, billboards, and websites, as well as some packaging and editorial experience.
I handle all aspects of the design process—concept through production, image manipulation, project management, client and vendor interface.


NJPAC (New Jersey Performing Arts Center)
HRPAC (Hudson Riverfront Performing Arts Center)	
Nina McLemore (fashion designer)
FIT (Fashion Institute of Technology)
Da Capo Chamber Players (new music ensemble)
Continuum (new music ensemble)	
New York Consortium for New Music	
NJ Autism Center of Excellence Coordinating Center at Montclair University
Delaware River Port Authority PATCO Train Line
Newport (RI) Art Museum					
Black Maria Film & Video Festival	
Hudson West Productions 	
International Film Seminars	
Behnaz Sarafpour (fashion designer)
Empyrean Capital Group
Pompidou Center, Paris
Canadian Cultural Center, Paris


1986 – present	LIADIDA DESIGN, Weehawken and Califon, NJ 
                        Graphic Design, Art Direction for a variety of clients from corporations to 
                        fashion to non-profit performing arts organization
                        – Projects include logos, brand identity, posters, brochures, CDs, 
                           signage, environmental graphics, clothing graphics, and 
                           web design, as well as some packaging and editorial design

2003–present    HRPAC (Hudson Riverfront Performing Arts Center), Weehawken, NJ 
	                Graphic Design/Project Supervision
	                – Design and coordinate materials for the UBS Atrium Series, Summer  
                           Concerts on the Hudson, and fundraising Galas, including logos and 
                           brand identity, posters, booklets, newsletters, invitations, 
                           advertising, banners, billboards, web design, Constant
                           Contact, and Facebook event page management
                        – Supplier liaison

2014–2017    NJPAC (New Jersey Performing Arts Center), Newark, NJ (freelance)
	                Graphic Design within brand parameters for various projects, including
                        the Arts Education Division                                                                                                        
	                – Design includes logos, posters, booklets, invitations, banners,   
                           teacher reference guides, program announcements

2006-2013         UBS FINANCIAL SERVICES INC., Weehawken, NJ (p/t freelance)
                         Graphic Designer/Brand Specialist
                         – Design and production of ads, brochures, invitations, html emails, 
                            templates in accordance with corporate brand guidelines 

2000-2005        WINDIGO DESIGN/WINDIGO ARCHITECTS, Morristown, NJ (p/t staff)
                        Art Director/Graphic Designer/Project Manager for architectural, graphic 
                        design and R&D company 
                        – Designed and coordinated in-house and external projects including 
                           print advertising, corporate ID, logos, booklets, newsletters, 
                           brochures, posters, invitations, signage, packaging, web design, 
                           clothing graphics, race car and sailing graphics
                        – Supervised 1-2 production assistants

2005–2007	FERRY DESIGN (p/t)
	                Partner/Graphic Designer
	                – Designed logos, invitations, web sites, presentation graphics, 
                           booklets, brochures, invitations    

1984–1986 	JANE ETHE, INC., New York, NY (p/t freelance)
 	                Assistant Art Director/Production Artist
	                – Assisted in the design and production for fashion and home 
                           furnishings catalogues and magazines for Tiffany, Macy's, Ethan Allen, 
                           J.P. Stevens and Singer, among others

• TEACHING 1982–2002 (part time)

COLLEGE: PRATT Institute, Brooklyn, NY; PARSONS School of Design (NYC and Paris); FIT (Fashion Institute of Technology), NYC; RUTGERS, Newark, NJ; BERGEN COMMUNITY COLLEGE, Paramus, NJ – Adjunct Instructor in Graphic Design, Typography, Creative Process, Compute Graphics (QuarkXPress, Illustrator, Photoshop), History of Design, Portfolio Development, and Drawing, as well as new course development, curriculum revision, admissions portfolio reviews, student exhibitions, internships, and special events. 

Artist-in-Residence – "ALPINE" arts-in-education pilot project for grades K–8, including gifted and learning disabled classes; as well as workshops for teacher in developing projects for creative curriculum enhancement.


2001              PATCO/DRPA (Delaware River Port Authority Transit Corporation)  
                     Station Enhancement Competition: winner of juried competition to 
                     design column signage for seven train stations that run between        
                     Philadelphia, PA and Lindenwold, NJ                      

1991              New Jersey State Council on the Arts Fellowship: For photo/audio 
                     interdisciplinary work

1988              New School/Parsons Film Festival: Honorable Mention for "TUG"– 
                     independent short film

1985              New Jersey State Council on the Arts Fellowship in Drawing


2003              AMERICAN CORPORATE IDENTITY/19: Logo racing sailboat COURAGEOUS 
                     CREATIVITY USA: Pop-up 3-D viewer promotion piece for Newport Art         
                     LOGO 2003: Logo for Newport Art Museum's 90th anniversary celebration

2002              AMERICAN CORPORATE IDENTITY/18: Logo for WINDIGO LAKE GEORGE                       
                     CREATIVITY USA: Invitation design 

2001              LOGO 2001: Logos, EMPYREAN CAPITAL GROUP and THE INVISIBLE CHEF 
                       GROUP and THE INVISIBLE CHEF

2000              STEP-BY-STEP GRAPHICS magazine: Featured designer for 'CITYVISIONS' 
                       poster for CCNY MFA in Media Arts; 
                     PRINT Magazine, Regional Design Annual: BLACK MARIA FILM & VIDEO 
                       FESTIVAL poster & T-shirt
Lia Di Stefano
Off-site, Freelance/contract
Design, Art Direction
Print, Web/Multimedia
POST DATE: 06.03.2024
Weehawken & Califon, NJ
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