An award-winning expert in brand resuscitation, integrated communications, and product naming, S.J. Barlament has driven successful campaigns for top consumer brands in all media channels and across virtually every product category.

SKILLS & SPECIALTIES
Copywriting, creative direction, campaign development, brand management. Concept generation, ideation, product naming. Consulting, editing, and research. Making bad things good, good things better, and better things great.

CURRENT
Creative Director
Traction Factory - Milwaukee, WI
April 2018-Present

ALSO
Writer, Editor, Creative Strategist
Barlament, LLC - Madison, WI
January 2006-Present


PAST

Associate Creative Director
Traction Factory - Milwaukee, WI
April 2016-March 2018

Associate Creative Director
CPM Healthgrades - Madison, WI
November 2011-October 2012

Creative Director
Capital Newspapers - Madison, WI
October 2004-February 2006

Copywriter
Capital Newspapers - Madison, WI
November 1999-October 2004

Proofreader/Copywriter
Reed Sendecke, Inc. - Madison, WI
August 1998-November 1999


OTHER

Freelance Editor
December 2002-December 2005

Co-Anchor - In Our Backyard
WORT, 89.9 FM - Madison, WI
November 1999-November 2000

Freelance Research Assistant
PC World Magazine - San Francisco, CA
April 1996-June 1996

Freelance Editorial Researcher
PC World Magazine - San Francisco, CA
January 1995-May 1995


EDUCATION

Master of Arts - Anglo-Irish Literature
University College Dublin, National University of Ireland

Bachelor of Arts - Graduation with Distinction
University of Wisconsin-Madison
University of Warwick, Coventry, England