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Student Profile
Editor's Pick Student Profile
Jacob Shourd  
Graphic Design / Marketing
Arkansas State University, Jonesboro
Hello everyone, I am a Junior Designer focusing on branding, print, and package design.

My clean, minimal aesthetic and love for the grid allows my designs to transcend current trends (though I can do them too) and displays my ultimate goal: to create enduring work that stands the test of time.

I look around and see designers who only want to make things pretty. My marketing knowledge allows me to better understand and design for the clients target market. I am interested in consumer behavior and making great designs whose results can be measured, whether through analytics or a great big smile on the clients face.

Thank you for your time, let's get in touch!
Graphic Design/Marketing

Logo Design, Branding & Identity, Vector Illustration, Packaging Design, Organization

The Solutions Group inbound certified creative August 2015 - present
A full-service digital marketing agency located in downtown Jonesboro, AR, The Solutions Group's 35 years of experience focuses on creating value for their clients' key customers. Collaborating with local businesses and non-profits to create direct mail pieces, publications, branding, ads, a UI/UX project and a campaign or two, for both print and web applications.

Hyperion Media freelance designer April 2015 - August 2015
A full-scale design/strategy firm in Brooklyn, New York, Hyperion Media works with start-up companies to help reshape their brands, strategies, and products. Clients have used their insight to raise over $24M from leading venture capital firms around the world. Worked with start-ups to design logos, investor pitch decks, toolkits, mockups, print and digital collateral, and ads. Learned new tools such as Basecamp, Slack and Keynote.

LensMasters freelance designer May 2014 - February 2015
Serving NE Arkansas and SE Missouri for over 25 years, LensMasters, located in downtown Jonesboro, Arkansas, is a family owned and operated retail optical dispensary. Developed invitation mailers, e-mail flyers, in-store signage and ads while staying true to the brand. Increased photo likes on Facebook by 315% compared to previous advertising.

Searcy Living Magazine internship July 2013
Locally owned and operated in Searcy, Arkansas, Searcy Living is a bimonthly publication that makes a positive impact on the community. Fueled by a dedicated readership, Searcy Living also touches lives through their mentoring programs and Foster Care boutique. Created advertisings and headings for upcoming issues, vectorized logos, and acquired knowledge of the inner workings of the business. Built ads for: Quiznos, Aramark, Bank of Augusta etc.

Land O’ Frost pitched to client April 2013
The 3rd largest luncheon meat brand in America, Land O’ Frost has been a trusted household name since 1958. Worked with client to establish a point of sale to push their Schwinn Bicycle promotion. Though my work was not used, it exposed me to tight corporate deadlines and provided practice pitching to clients in the real world.

Illustrator        9/10
Photoshop       5/10
InDesign         8/10

Supplementary Knowledge
Grid/Layout, Icon Design, Lettering, Google Analytics, Facebook/Twitter Insights, Blogging, SEO, Photography, Web Design, Copywriting, Sketching, Microsoft Office, MAC/PC

Communication Arts Editor's Pick March/April 2016
District Silver ADDY 2015
District Silver ADDY 2015
District Bronze ADDY 2015
Best of Show ADDY 2015
Gold ADDY 2015
Gold ADDY 2015
Gold ADDY 2015
Gold ADDY 2015
Gold ADDY 2015
1st Place TENN Show Award 2014
Gold ADDY 2014
Silver ADDY 2014
Bronze ADDY 2014
Bronze ADDY 2013

AIGA Member 2012 - 2014
AIGA ASU-Jonesboro Vice President 2014
AIGA ASU-Jonesboro Campaign Manager 2014
Think Tank Conference Nashville 2012
Backpacked through 9 European countries 2012
Jacob Shourd
Education Level
Full-time, Off-site, Freelance/contract
Design, Illustration
Print, Advertising
POST DATE: 05.25.2016
Jonesboro, AR
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