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Student Profile
PROFILE/RESUME
Serena Maldonado  
Advertising
Syracuse University
I am a senior at the S.I. Newhouse School of Communications at Syracuse University studying Advertising with an emphasis in Art Direction. This past summer I interned at Grey NYC as an Art Direction Intern and will be returning to NYC post-grad in search of my start in the industry.
Resume
Education
Syracuse University
S.I. Newhouse School of 
Public Communications
B.S. in Advertising, Minor in Sociology
May 2020    GPA: 3.7

Experience
Art Direction Intern, June – August 2019
Grey : New York, NY
Clients: Pringles, Downy, National Parks Foundation
Designed social, experiential and online content.

Executive Creative Director, December 2018 ­­– Present
TNH Agency : Syracuse, NY
Leads a team of eighteen creatives in assigning and revising deliverables in preparation for our client presentations. Also acts as a lead Brand Designer in our agency web design and re-branding.

Social Media Coordinator, October 2018 – Present
WERW Radio : Syracuse, NY
Builds up station awareness and reputation on Twitter, Instagram, and Facebook for our combined 3,000 followers; particularly for concerts and DJ promotion.

Radio Host, January 2018 – Present
WERW Radio : Syracuse, NY
Hosts a weekly radio show that features curated playlists and chats about pop culture and daily life with guests.

New Members Director, December 2017 ­­– December 2018
TNH Agency : Syracuse, NY
Assigned 40 members into teams for a new business client and guided them through research, strategy, account and creative responsibilities in preparation for our final pitch competition.

Sustainable Marketing Intern, May – August 2018
Infinite Promotional Solutions : Wayne, NJ
Acquired new customers for our wind energy client Inspire. Here I was able to bring in and maintain 84 consumer relationships which helped prevent 419 tons of coal from being burned.

Skills
Adobe Creative Suite
Microsoft Word
Microsoft PowerPoint
Maya
Film Photography
Simmons
Commspoint
Mintel
MRI+ 
Slack 
Instagram
Snapchat
YouTube
Facebook
Pinterest

Awards
Syracuse University Dean’s List, Syracuse University Dean’s Scholarship
Serena Maldonado
Education Level
Senior
Seeking
Full-time, On-site, Permanent position
Experience
Intern
Skills
Art Direction, Creative Direction
Industry
Advertising, TV/Radio
POST DATE: 10.07.2019
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Teaneck, NJ
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