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Student Profile
Sierra Fentress  
Creative Advertising
Hi, I'm a creative copywriter looking for a fast-paced job at an engaging and unique agency. I currently am finishing up my senior year with a major in creative advertising and a major in project management with a minor in psychology. I am also interning at Inspira Marketing agency. I'm full of passion and diligence and ready to bring that energy to any team.
Some Things I’ve Won:
Silver Award | Graphis New Talent Competition 2021 Winner
Honorable Mention | Graphis New Talent Competition 2021 Recipient
Hunter Garner Scholarship | Project Yellow Light 2020 Billboard Winner
Dean’s List | Newhouse and iSchool 2018 - 2020
*WordMasters | National Language Competition 2011 Winner

Some Things That Aren’t So Fun:
Syracuse University | Dual Degree | May 2022
S.I. Newhouse School of Public Communications
BS Creative Advertising, Copywriting Emphasis
School of Information Studies
BS Information Management & Technology, Project Management Emphasis
College of Arts & Sciences
Minor in Psychology

Some Things I Can Run:
Adobe: InDesign, Illustrator, Photoshop
Microsoft: PowerPoint, Word, Excel, Project
Other: Google Suite MRI+, Global Web Index, Nielsen’s Commspoint Influence, LinkedIn, Canva, iMovie, Facebook, Snapchat, Instagram, TikTok

Some Things I’ve Done:
Creative Director | TNH | 2021
Currently working as a creative director for the student-run advertising agency
at Syracuse University. I oversee and work with a creative team to create a unique and professional advertising campaign for a client.

Peer Advisor | iSchool | 2020 - Present
I work as a peer advisor for the iSchool and help recruit prospective students
and give tours to accepted students. It is part of my job to make new students
feel like they have a home at Syracuse and show them support in any way possible.

Copywriter | Syracuse University | 2019 - Present
Completed several advertising courses including Portfolio I and II.

Advertising Assistant | Fentress Inc. | 2017 - Present
Work part-time with Fentress Inc. and their marketing partner to develop a National Teleworking ad campaign and help with social media.

Intern | Sun Nurseries | 2016 - Present
Work part-time running social media accounts, making signage for the nursery display area, and building a new website.

**Manager, Trainer, Assistant, etc. | McDonogh Barn | 2010 - Present
I’ve worked with horses for the majority of my life. Here are just a few of the
jobs I’ve had over the years: manage and care for horses; prepare for
events and competitions; announce, organize, and advertise for competitions
and fundraisers; teach children how to ride; help run a summer camp for
aspiring competitive riders (and that’s only the half of it).

*Yes, this is an award from middle school, BUT I was one of the 51 students, out of 37,000
total students, to receive a perfect score (which my parents still bring up at family dinners).

**Disclaimer: You may think that working with horses doesn’t have much to do with
advertising but, let me tell you, the amount of creativity and finesse it takes to jump on
top of a two-ton animal and make it hurl itself over big jumps is nothing to be laughed at.
Additionally, extreme patience and concentration are required from anyone training
young kids on woebegone ponies who would rather be munching on some hay. But the
most important thing I learned over the years was perseverance. To say I failed a lot
would be an understatement. From falling off horses and literally getting trampled on, to
trying to keep the thousands of horses, parents, trainers, competitors, and judges happy
at horse shows, if there is one thing I can say about myself it’s that I surely know how to ...
get back in the saddle.
Sierra Fentress
Education Level
Creative Direction, Writing
Advertising, Print
POST DATE: 10.05.2021
Syracuse, NY
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