Detail-oriented Senior Graphic Designer / Art Director focused on delivering visual solutions to marketing objectives, deftly balancing creative with the bottom line. Extensive national branding experience gained over 25 years in the restaurant, financial, education and advertising industries. Successful team player comfortable in many roles, from creative team leader to C-suite presenter. Effectively manages projects from creative conception through design and delivery of print, web, packaging and multimedia.

GRAPHICS PROFESSIONAL

Detail-oriented Senior Graphic Designer / Art Director focused on delivering visual solutions to marketing objectives, deftly balancing creative with the bottom line. Extensive national branding experience gained over 25 years in the restaurant, financial, education and advertising industries. Successful team player comfortable in many roles, from creative team leader to C-suite presenter. Effectively manages projects from creative conception through design and delivery of print, web, packaging and multimedia. 

CREATIVE EXPERTISE

Art Direction
Graphic Design
Original Illustration
Copywriting
Photo Shoot Direction
Website and Email Design
POP / POS Design
Product Packaging
B2B and B2C Creative
Creative Team Management
Project Management 
Print Production Management
Cost-cutting Processes

CAREER HISTORY

Owner
Moya Suddaby Design; Golden, Colorado 
1999-Present
Independent graphic designer for clients and agencies including American Blue Ribbon Holdings, Craftworks Restaurants & Breweries, Hain-Celestial Seasonings, Snooze A.M. Eatery, Natural Grocers, Concentrate Supply Co., Einstein Noah Restaurant Group, Corporate Express, Jackson National Insurance, Integer Group, Lakewood Heritage Center, Knowledge Learning Corporation and Fresh Lime Marketing. 
• Art direct and produce advanced photography color matching, manipulation and editing
• Create original illustrations and logo designs for business and special event promotions
• Develop business identity logos and brand usage guides 
• Select and manage print vendors and copywriters 
• Produce a wide range of advertising materials including digital ads, outdoor advertising and promotional email 

Senior Graphic Designer & Illustrator
Einstein Noah Restaurant Group Inc.; Lakewood, Colorado
2005-2016 

Graphic design and illustration for all company brands including Einstein Bros. Bagels, Noah’s Bagels, Manhattan Bagel, Caribou Coffee & Einstein Bros. Bagel Co-Brand Stores and ENRGI Support Center.
• Managed and redesigned branding including POP, packaging, labels, signage, optimized wall and paper menus, e-club messages and social media presence 
• Designed menus, POS displays, trade show displays, B2B sales materials, brochures and uniforms
• Illustrated and designed all retail and catering packaging along with branded promotional materials, employee uniforms, magazine and web advertising for three national brands
• Developed retail branded packaging for Target, Albertson’s, Costco, Foodland, Sam’s Club and Cub Foods  
• Designed print and web social media, animated banner ads, customer incentive offers, and weekly emails for four brands from concept to live mailing
• Art-directed photo shoots working with chefs, stylists, marketing and photographers. Oversaw press checks and art-directed and reviewed branding standards with multiple advertising agencies
• Developed new product names, branded headlines and copy for new POP and POS advertising and promotional materials
• Handled all text updates and product images for four websites
• Developed a new corporate look and feel for ENRGI, including logo and franchise development presentation materials and national advertising for Einstein Bros. and Manhattan Bagel
• Initiated a job log system to organize and maintain all current creative requests as well as design archives from in-house and external agencies
• Managed multiple freelance designers, which included performance review, training and developmental goals

Senior Graphic Designer & Illustrator
Knowledge Learning Corporation; Golden, Colorado
2000-2005
Lead graphic and web designer for the nation’s largest early childhood education company. Supervised staff and freelance designers. Conceptualized, designed, and produced marketing materials and corporate communications including identity brochures, direct mail, advertisements, trade shows, collateral, marketing kits, electronic forms, and flyers for multiple lines of business.
-	Redesigned Children’s World& KLC School Partnerships Websites, from audience research to functional architecture. Produced all graphics in house, saving the company $300,000
•	Increased website visits by 200% in first six months of re-launch due to more user-friendly design and content
•	Improved routine and seasonal web updates by using Dreamweaver library items, reducing turnaround by 50%
•	Designed and produced animated web banners, email newsletters, and direct mail advertising to prospective clients about new programs
-	Managed six corporate websites
-	Developed editable PDFs for marketing kits, reducing turnaround time by 20%, saving $80,000 in production and shipping costs, improving final quality, and eliminating the need to customize or copy materials
-	Oversaw corporate branding compliance with external agencies
•	Decreased turnaround time for new signage designs by 50%

Graphic Designer
Meyer Direct Advertising & Design; Denver, Colorado 
1999 
Designed, produced, and illustrated high-quality direct mail pieces for agency clients including Wells Fargo, Champion Business Systems, United Artist Theaters, Wedding Network, Peak Rentals, Spectrum Naturals. 
 
Graphic Designer 
National Pet Protection Network; Lakewood, Colorado 
1998-1999 
Responsible for all company design and production needs for retail packaging and POS displays.
 
Publications Designer/Education Coordinator
Denver Museum of Miniatures, Dolls and Toys; Denver, Colorado 
1993-1996 
Researched, wrote, illustrated and produced all interpretive and promotional materials for direct mail, publicity, exhibits, and educational programs. Acquired, designed and installed all museum exhibits. 
• Increased museum visits by 50% by developing a variety of age-specific workshops 
• Developed grant-funded art workshops in local schools 
• Wrote and designed museum self-guided tours; trained docents and tour guides; and developed seminars for public education, which increased attendance by 200%



CREATIVE SAMPLES 
creativehotlist.com/Profile/msuddaby 

EXPERT-LEVEL SKILLS
•Macintosh
• Adobe Suite:
Illustrator
Photoshop
InDesign
Acrobat
Dreamweaver
• HTML 
• Microsoft Office Suite


EDUCATION 

BA, Fine Art, First Class with Honors
Summa Cum Laude 
University of Central Lancashire 
Preston, United Kingdom 

UAL Foundation Diploma in Art & Design 
Plymouth College of Art
Plymouth, United Kingdom  

Graphics & Multimedia Technology 
Red Rocks Community College 
Lakewood, Colorado